Leeds-based duo secure Selfridges retail deal for Mothernutter peanut butter

A bold, new peanut butter brand with founders based in Leeds, Mothernutter, has landed its first retail deal and is now stocked at Selfridges.

Launched in September 2022, Mothernutter’s tasty range is palm oil free, and is blended and roasted in the UK (Cumbria) using sustainably sourced, hi-oleic South American peanuts. Made with a deeper roast, the peanut butters are bursting with taste, energy and protein. There’s no added sugar or additives, just nuts and a sprinkle of sea salt.

Mothernutter was started up by Cumbria-based Victoria Seymour during lockdown, after her dad (known for his eccentric pastimes) invested in a small roasting and blending device which was kept in the family’s garage to fuel his peanut butter obsession.

Soon, he passed the baton to Victoria to set the wheels in motion. She called upon the Leeds-based creative duo, Thierry Ngutegure, with a background in digital marketing, and Tom Joy, a photographer and creative director, to build the Mothernutter brand, and Jake Winter, a chef also from Cumbria, to lead on the flavour and recipe development.

The team were all united by a passion for peanut butter, people, respecting Mother Earth and generally doing things a little differently.

Mothernutter launched with its flagship Crunchy and Smooth flavours, and then introduced Its ‘Ultimate Jam’ flavour followed in January 2023 to create a full PB&J portfolio, and this month, it launched its first ever collab with Tubby Tom, the unique Crunchy Maple Bacon flavour peanut butter. Now, its Crunchy, Smooth, and Ultimate Jam flavours are all stocked in Selfridges as the team secured its first ever retailer.

Victoria comments: “We are absolutely thrilled to be stocking our range in Selfridges, and to be giving even more people the chance to try our peanut butter and jam flavours we have worked so very hard to get right. We can’t wait to continue to spread Mothernutter’s message to celebrate and protect Mother Earth.”

With every purchase of a Mothernutter product, customers will be supporting its pledge to leave the planet in a better condition. 10 per cent of Mothernutter’s profits are donated to environmental causes, which are chosen by the public. Mothernutter asks its social media followers to help them choose its charity partners.

Thierry adds: “Mothernutter is a brand with character for people with character, encouraging people to stay true to themselves and “Stay Nutty! We see this same ethos embodied within Selfridges, which is what makes this partnership so special and one to keep an eye on.”

Morhernutter’s range is available in-store at all Selfridges branches (Manchester city centre, the Trafford Centre, Birmingham, and London Oxford Street, and online.

By Mark Adair – Correspondent, Bdaily

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