Columnist

Display Adverts: 5 top tips from Bdaily Marketing

Wherever we go in our lives, display advertising is everywhere. Wandering the streets, we pass billboards and bus stops telling us about the latest and greatest products. Now advertising is even on our screens while we work, relax, and scroll. With a competitive advertising landscape, businesses need to find a way to cut through the noise and engage audiences, and fast!

Online display adverts are a great way to get your message out there. Advertising your brand on Bdaily News will position you as an important leader in the business community. With Bdaily Marketing, there’s a range of paid display advertising services to get your message seen.

With Bdaily regional advertising, our audience will see your message within the article content while they’re keeping up to date with the latest news. Display your message with news from regions that matter to you, with a choice of North East, Yorkshire, London or National. This type of display advertising is ideal for positioning yourself as a thought leader to business people in areas that matter to your organisation.

Then there’s the sitewide pop-up advertising. You’ll have seen these types of adverts before as they appear in front of whatever you’re reading when you’re on a website. As a result, these adverts have great visibility. They are a great option for increasing brand awareness and recall as there’s no missing your message.

Lastly, there are our email bulletin adverts. This type of display advert will have your message land right in the inbox of business-interested readers every morning alongside the latest business news. These types of ads are also great for visibility and reach a business-interested audience direct to their inbox where they’ll be spending their working day.

There’s a great variety of display advert options to choose from. However, the effectiveness of your advert comes down to capturing the attention and interest of your target audience and persuading them to take action. There are a few things in common that can help your advert stand out and drive conversion. In this article, we go back to basics and take a look at 5 top tips for creating display adverts.

Include your logo

The main purpose of display advertising is to build brand awareness and drive more traffic to your website. Your logo is the foundation of your brand identity and is the most consistent and visually memorable part of your brand. Include your logo in the ad and make it clearly visible

Include your Unique Selling Proposition

While adding your logo is important for brand awareness, if you want to convert, you need to showcase the best features of your product or service. Make it crystal clear what your value proposition is and what sets you apart from your competitors.

Most importantly, make it obvious why people should click on your advert. Are you hosting a free online event? Or are your services award-winning? Be specific, highlight what gives you a competitive advantage, and focus on how your product will fix a problem or make life easier.

Include a call-to-action

So you’ve got your audience hooked on why your offering is so great. Now what? A call to action (CTA) is a key element of your advertisement. A CTA acts as a signpost that lets the user know where to go and what to do next, simplifying their journey. Without this, users may not know the next steps to take and will move on from your ads without clicking through, making people less likely to convert.

It can be as simple as ‘click here’ but something that focuses on the user benefits, like ‘join our community of experts’ will drive conversion. Furthermore, instill a sense of urgency by using phrases such as ‘now’, ‘today’, or ‘before it’s too late’ which encourage people to take action immediately.

Use contrasting colours and utilise negative space

Negative space is not just excessive space or a white background. It could be a blurred image or pattern too. Contrast and negative space enhance your message by bringing the key elements of your design into focus. Using strong and simple imagery can complement your messaging by bringing in an eye-catching element to grab someone’s attention before they read your message.

Use a relevant landing page

A landing page is a web page that your display advert links to when someone clicks on it. You can use landing pages to provide more information about your product or service, capture leads, or drive conversions. Make sure your landing page directly matches your display advert in terms of the message, the design, and the offer. If there is a mismatch, people may become confused and leave the page, damaging conversion.

There is no one right way to design an effective display ad, but these tips can help you achieve more clicks and drive traffic to your website. Think display ads could work for your next campaign? Take a look at our display advertising services or get in touch to discuss the best option for your next campaign.

This was posted in Bdaily's Members' News section by Bdaily Digital Marketing Team .