Ramarketing and NorthEdge celebrate a year of success with strong growth

International life sciences digital, design and content agency, ramarketing is celebrating a year of growth and successful collaboration after signing a deal with private equity firm NorthEdge.

Ramarketing has unveiled financial figures from 2022, which detail a 45 per cent rise in top-line revenue growth, as well as over a 40 per cent headcount increase over the last 12 months.

More than 25 new hires have been made in the UK and the US since NorthEdge’s investment into the firm in April 2022, with key appointments made to support ramarketing’s ambitious growth plans and increase capabilities in strategically important functions and sectors, such as Customer Success, Data and Biotech.

In addition to continued investment in people, the private equity firm has supported ramarketing’s leadership team to implement several initiatives over the last 12 months, including an ongoing drive to diversify their client base.

This has resulted in the business securing multiple strategic projects from blue chip clients, upgrading a number of core systems and focussing on services that drive measurable commercial impact for their clients.

Emma Banks, chief executive officer at ramarketing, said: “One year ago, we began our partnership with NorthEdge and it has been a really positive experience so far. They have been supportive and provided guidance in a way that fits well with our values.

“We’ve grown the team, building on our marketing and sector expertise, and have some exciting plans for this year, to ensure we can deliver value to our clients across the globe.”

Commercial director, Yasmin Davoodi at ramarketing, shared her thoughts: “Working with NorthEdge over the past twelve months has been amazing for our business. We’ve been able to experience the early stages of working with a PE firm and it’s given us insight into the journey many of our clients go through in this sector when scaling.”

Maninder Minhas, investment director at NorthEdge, said:“ramarketing was already regarded as one of the fastest-growing life sciences agencies in the world when NorthEdge invested.

“It’s been brilliant to support the team to accelerate that growth over the last year, whilst continuing to maintain a focus on people, culture and values – a key component in ramarketing’s success. We’re excited to support the ramarketing team to achieve even more success in the next 12 months as it continues on its journey to become a global commercial impact agency.”

The initial investment into ramarketing was funded from NorthEdge’s £125m SME Fund I in April 2022 and represented the seventh deal from the Fund, which recently announced its investment into Cezanne HR.

By Mark Adair – Correspondent, Bdaily

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