Member Article

The Kite Factory appoint its first Data and Insights Director

Independent media agency The Kite Factory annouce the appointment of John Clarvis to the newly-created role of Data and Insights Director.

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Prior to his appointment at The Kite Factory, Clarvis was a freelance Data Scientist building AI for education and creative services start-ups and worked for global agencies MEC and Wavemaker on an array of award-winning projects including Thames Pulse and real-time predictive social tool Project Black.

Reporting to the agency’s interim Head of Data and Analytics, Guy Hancox, Clarvis will combine his technological skills and media knowledge to build innovative tools that will leverage The Kite Factory’s vast media datasets and automation capabilities, bolstering the ‘Science’, in its ‘Heart, Art and Science’ proposition and ultimately leading to deeper insights and more effective, creative marketing strategies.

Guy Hancox, Head of Data and Analytics at The Kite Factory, said: “John’s appointment signifies a commitment to our clients to continue expanding our data offering. His brilliant mix of skills, experience and innovation made him the best candidate for this new position. As the potential of data expands, so do our client’s expectations and our commitment to staying ahead of the curve in everything we offer. The new unique service John will head up will deliver more effective and personalised marketing for our clients, and we are delighted to have him on board.”

**John Clarvis **said: “I’m very excited to start connecting data science with the heart of planning and the art of creative to deliver outstanding, and most importantly, effective work for our clients. AI is becoming the mainstream, and I’m looking forward to applying these ground-breaking technologies to meaningful campaigns.”

This was posted in Bdaily's Members' News section by Business News .