Member Article

SALESmanago expands partnership program to meet growing demand for Zero Party Data-powered Customer Engagement

• The company’s partner-first strategy, including investment in strategic hires, tooling and infrastructure, significantly increases revenue and global market penetration
• SALESmanago now counts 2,500 customers globally and has launched CUPID, the leading industry benchmark tool for customer experience*

SALESmanago, the leading customer engagement platform for eCommerce brands, today announced the growth of its global partner program, which saw a 160% revenue increase over 2022.

After onboarding 100+ new partners in the last six months, 2023 will see SALESmanago launch new programs that include local go-to-market support, integrated platform technologies and self-serve data intelligence. This includes new resources to help customers expand their client base, enhance new revenue streams and increase profits - all while meeting growing demand for personalised eCommerce customer experience and data tools.

SALESmanago is quickly gaining eCommerce ground thanks to its unique offering for mid-size online retailers, including its Zero Party Data-powered Customer Data Platform. Its execution channels and analytics are powered by AI.

As a result of a 2022 nine-digit euro acquisition and growth investment, the company is rapidly growing its European footprint. In an era that is testing SaaS business strategies around the world, SALESmanago’s channel-first approach propels the company’s success as organisations continue to recognise the business-critical role of supporting eCommerce operators to increase revenues and really understand their customers.

“We’ve always recognised the importance of a strong partner ecosystem, but as our partner’s business continues to evolve, we’ve doubled-down on our investment to accelerate our channel first strategy in the region,” said Greg Blazewicz, CEO and Founder of SALESmanago. “Partners are instrumental to SALESmanago’s growth. All our partners play a vital role in our success, which is why we’ve added over 100 key players to our global partner program in the last year alone.”

The news comes as SALESmanago unveiled its CUPID tool, the new industry standard to measure customer engagement and experience. Its AI-driven solutions have already been adopted by 2,000+ mid-size businesses and the CUPID tool allows eCommerce merchants to understand how their customer experience measures against industry benchmarks.

“Customer intimacy and really understanding buyer behaviours is a key part of any eCommerce growth strategy in order to survive and strive in a saturated world,” said Steffen Papke, VP Sales & Partnerships, Thorit GmbH.

“SALESmanago platform continues to deliver consistent results, reliability and increases overall customer experience insights, providing our customers with what they need to grow their eCommerce business at an accelerated pace. As a strategic partner, SALESmanago’s solutions and support has been integral to scaling our business and we anticipate that the new partner program will only amplify this further.”

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This was posted in Bdaily's Members' News section by Lucy Jefferson .