Member Article

Entrepreneur behind viral skincare brand launches luxury online fragrance store

The director of the fast-growth skincare brand, Zena Skin, has launched Thomson Carter – a new experiential fragrance brand that aims to disrupt the market.

Connor Martin, a 27-year-old e-commerce entrepreneur, is branching out into the fragrance market with a luxury brand that focuses on the full experience of ordering, unpacking and wearing fragrances. The UK-made range features seven feminine, masculine and unisex eau de parfums that are guaranteed to last over eight hours.

The young entrepreneur is no stranger to e-commerce, having dreamed up the idea for Zena Skin in his bedroom, nurturing the business to growth, closing it down during COVID, reopening and immediately hiring a team of staff. The group which the business sits under now employs over 200 employees. Much of Zena Skin’s success comes from having a well-thought out marketing strategy, with a particular focus on influencer marketing and social media. The brand saw a huge surge in sales after going viral on TikTok. Martin hopes to drive the same success for Thomson Carter.

Thomson Carter’s fragrance range features the following scents:

Bois De Santal Eau De Parfum: Neroli, Bergamot & Sandalwood (unisex) Lilium Blume Eau De Parfum: Lily, Jasmine & Patchouli (feminine) Postcards From Eau De Parfum: Cedar, Saffron & Amber (unisex) Redroom Eau De Parfum: Citrus, Lavender & Musk (unisex) Rouge Avenue Eau De Parfum: Pink Pepper, Jasmine & Cedar (feminine) Shelby Lane Eau De Parfum: Vetiver, Sandalwood & Dark Musk (masculine) Smoke & Mirrors Eau De Parfum: Sandalwood, Musk & Leather (masculine)

Connor Martin, director of Thomson Carter, explains the inspiration behind the luxury fragrance brand: “From a young age, I was captivated by the world of fragrance. My mother’s love for Luxury Fragrance, reserved for special occasions, left a lasting impression on me, even though its transient nature disappointed her. I recall my teenage experiments, blending scents in cereal bowls, eager to create my own signature aroma. It’s with both these sentiments that created everything that Thomson Carter stands for, passion to create a long-lasting impression through fragrance.

“Luxury, to me, has always been about more than just the price tag. It’s the entire experience, from the moment you receive your order, to the first spritz on your skin. However, I noticed the world of luxury fragrance seemed to have forgotten this.

“We envisioned a fragrance without limitations, pushing the boundaries of creativity and craftsmanship. We’ve created a range of scents that tell a story from the moment you open the shipping box, igniting a sense of belonging and delight with every thoughtful detail.”

This was posted in Bdaily's Members' News section by Sophie Marsden .