Leeds based software company partners with “cutting edge” automotive retailer

Automotive retailer, Peter Vardy Group has teamed up with Leeds based automotive firm, Mad Devs, to move all its sites to iTrackLEADS and iStoreDOCS to help its teams deliver a better customer experience.

The Group includes 15 retail sites representing ‘leading’ brands and eight Carz supermarkets. The “innovative” company also operates a digital sales division from its headquarters in Motherwell.

Peter Vardy, CEO of the Peter Vardy Group, commented: “We aim to be the provider of mobility solutions for everyone, and part of that mission is to provide an exemplary experience to our customers. The technology we use is essential to providing a fantastic experience from initial enquiry to handover.

“The team at Mad Devs have built great products from the ground up with the dealer in mind. The intuitive interface enables our teams to build a deal around the customers using secure cloud technology.”

Peter Vardy claims to use the “latest technology” to give buyers the freedom to browse through thousands of used cars online at any time and from anywhere, with the ability to reserve a car online and pick it up from the dealership or have it delivered to their home.

In addition, consumers can get an instant online valuation for their current vehicle and an instant online finance approval for the next car.

MAD DEVS is a software company dedicated to helping dealers operate more efficiently. It launched with iStoreDOCS, a platform developed to help dealers better manage customer documentation and iTrackLEADS, a lead management tool designed to help sales teams operate more flexibly and improve accountability.

The MAD DEVS eco-system spans lead management, document management and post-sale ownership management. Together the tools create more opportunities for cost savings through efficiencies and create sales opportunities to grow revenues.

David Boyce, CEO at Mad Devs, added: “It’s great to be working with a highly experienced and respected retailer like Peter Vardy. The business is at the cutting edge of automotive retail and growing fast thanks to a relentless focus on the customer. It’s great to see our technology platforms deployed across the Group.”

By Matthew Neville – Senior Correspondent, Bdaily

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