New integrated marketing agency comes to life in Manchester

A new full-service marketing agency has launched in Manchester, bringing together a collective of strategic, brand and digital communications experts.

Based in Sale, Greater Manchester, Cairn is a new venture set up by two former directors of One Brand Magic. Its purpose is to ‘take brands further’, whether that’s scale-ups focused on the next phase of growth, established brands pursuing new opportunities or businesses seeking a fresh approach to their communications.

Led by managing director Will English (previously of The Foundry, BJL and Tequila/TBWA) in partnership with creative director Andy Wood (McCann, Red C and Refinery), the agency’s senior leadership team also includes Aisha Choudhry, head of digital (Neon and Delineo) and Dawn Cain, senior account director (Blue Chip and Multiply).

Cairn promises to deliver fresh, original ideas and lateral thinking backed up with cross-channel campaign planning and activation. The assembled team includes digital natives and seasoned agency leaders with a combined wealth of major brand and multi-category experience across the B2B and B2C space, including retail, home interest, FMCG and financial services.

Will English, managing director, commented: “Cairn, as our name suggests, is all about helping take brands further. It’s incredibly exciting to see the agency launch with a clear vision for our fantastic team and a defined purpose for our clients. We’re living through volatile, unpredictable times right now, which pose fresh challenges to businesses and brands on a seemingly daily basis. So Cairn’s mission is to help our clients see through the fog and plot out a clear path for their brand communications.

“Whether strategically, creatively, digitally, our job is simple – to create brilliant ideas that go further. We count ourselves lucky to have some of the best people and partners in the business to make that happen, from inception right through to channel activation.”

The agency’s core services are rooted around strategic planning and channel-spanning creative supported by a team of activation specialists across digital, off-line, PR and web design and development.

Creative director and fellow founder Andy Wood continued: “Ultimately, we’re about people both those we work with and for, plus the people our clients’ brands seek to convince. Which is why we’ve put a clear set of values right at the heart of the agency.

As such, everything we do is driven by a shared ambition, a commitment to inclusivity and collaboration, plus a sense of positivity and a ‘never stop exploring’ attitude.

“It’s a powerful combination that we look for in our team and the clients we partner. And so far, it seems to be working. Already, we’re delighted to be partnering a range of major brands and are currently in the process of scaling up, with a number of exciting new opportunities in the pipeline.”

By Mark Adair – Correspondent, Bdaily

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