Member Article

A leader’s guide to growing a thriving business that makes the world a better place

Although most business leaders know they should be prioritising ‘green initiatives’, a recent survey revealed that a whopping 72% of top-level executives don’t know how to advance their sustainability efforts. This, coupled with the fact that most companies today generate little to no return on investment from their ‘green’ efforts, sustainability is increasingly becoming a pain-point for business leaders.

In his new book, Making Sustainability Profitable, Jasper Steinhausen turns the usual approach to sustainability on its head. Instead of looking for answers in complicated and siloed strategies, striving to meet performative targets or stressing over the responsibility of making a business “greener”, he encourages leaders to see sustainability as an opportunity to advance their business overall. It’s not solely about making organisations “green”, but about making them and their products “better”.

Jasper Steinhausen is a business consultant specialising in making sustainability profitable for SMEs. He has helped more than 100 companies create business results through sustainability and is an appraised speaker on the subject. In this new step-by-step guide, Jasper draws from 15 years of in-depth knowledge and experience to explain how the circular economy can be used as a tool for creating business value.

His ‘Impact Blueprint’, consisting of five key principles: Mindset, Mission, Mapping, Movement and Magnify, is a method all leaders can implement to build a thriving business that makes the world a better place and fulfils customer needs, whilst also generating a profit.

Throughout Making Sustainability Profitable, Jasper explains the basics of the circular economy and how sustainability can guarantee ROI. Alongside practical advice, the book navigates the realities of transforming a business, including pushing leaders outside of their comfort zones, the apparent threat to business and the risk of seeming less attractive to customers.

With the aim to educate business leaders on how to hard-wire sustainability into everything they do, Making Sustainability Profitable offers a fresh approach to unlocking new opportunities for innovation and business growth. Jasper hopes to help leaders realise that sustainability and profitability are compatible, and with the right steps in place, they can attract and inspire clients, employees and fellow business leaders.

Broken down into easy-to-digest chapters, Making Sustainability Profitable addresses common questions and misconceptions about the cost of sustainability, and reveals the secret to turning sustainability efforts into a superpower. The book is an essential guide for leaders looking to take their business to new heights by making better products for customers and the environment.

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