Member Article

Pawprint Family Patches Partnership With Andersen Press

Pawprint Family is proud to announce its latest collaboration with Andersen Press, welcoming Elmer the Patchwork Elephant to its growing collection of badges.  Based on the iconic series of books written and illustrated by David McKee, the brand-new product includes themes of inclusivity and friendship, which Pawprint Family aims to encourage in children through this exciting new collaboration.

Launching ahead of Elmer Day on May 27th, Pawprint Family, the leading family brand that supports leaders, teachers and parents with thousands of free activity ideas and resources along with exclusive badges, has partnered with Andersen Press to bring the ultimate Elmer Challenge Pack and badge.

With a focus on celebrating diversity and friendship, the challenge pack and accompanying resources have been designed to add an explosion of colour to young people’s adventures. Including over 40 free activity ideas that are guaranteed to keep children entertained for hours as they explore the themes of friendship, kindness, and acceptance. From creative crafts to educational games, the Elmer Challenge Pack is the ultimate resource for parents and teachers looking for fun, elephant-themed adventures, whilst also celebrating individuality and the importance of inclusivity.

Accompanying the Elmer Challenge Pack, Pawprint Family has created a high-quality embroidered sew-on badge, serving as an excellent incentive for young individuals to commemorate their accomplishments after completing the colourful and engaging adventures.

Founded by experienced Ranger and Explorer Leader duo, Charlotte and Jamie Russell, Pawprint Family has become the leading brand for creating high-quality, collectable embroidered and enamel pin badges, designing trails, tales, and activity resources that support youth leaders, teachers, and parents.

As Pawprint Family continue to expand its licensing portfolio and strengthen its position in the market, this collaboration marks a first of many for Pawprint Family and Andersen Press. Charlotte Russell, co-founder of Pawprint Family, commented:

“We are thrilled to be partnering with Andersen Press to bring the Elmer Challenge Pack and badge to families everywhere. With a recent PGL report finding 45% of parents experience burn-out during the school holidays and often struggle for ideas to keep children entertained, we understand first-hand the importance of providing families with engaging and educational resources, and with Elmer being such a beloved character, we hope that this challenge pack will bring joy to children as they explore the world of Elmer while embracing individuality and celebrating diversity.”

Adding to this, Sarah Kimmelman, Head of Marketing at Andersen Press, added:

“We are always looking for fun, creative ways to spread Elmer’s important messages throughout the year but especially around Elmer Day on 27th May. This collaboration with the team at Pawprint Family is the ideal fit – we hope families enjoy the creative challenges in their brilliant pack, and know children and adults alike will love the colourful patches and badges from Pawprint Family!”

This was posted in Bdaily's Members' News section by Claire Bryson .