Apple announces new store opening in London’s “iconic” Battersea Power Station

Apple has opened Apple Battersea inside the historic Battersea Power Station in London. The new store features sustainable design elements, special Today at Apple sessions, and the latest Apple products, including the new 15-inch MacBook Air and Mac Studio

Deirdre O’Brien, Apple’s senior vice president of retail, commented: “Our stores are a place where the community can come together to discover all of Apple’s incredible products and services, and we’re proud to be expanding to serve even more customers with the opening of Apple Battersea.

“Located just below our new UK headquarters, our amazing team is excited to provide exceptional support and help customers unleash their creativity.”

In celebration of the opening of Apple Battersea, Apple Music will host live performances outside the store from Thursday through Sunday, featuring local artists JGrrey and Kwaye, amongst others.

In partnership with Battersea Arts Centre and Curated Makers, Apple Creatives have supported eight local emerging creatives to bring Shot on iPhone and Made on iPad works to life, all inspired by Battersea Power Station. Customers will be able to discover and shop these works at Curated Makers, a retailer in the power station that champions local artists.

For customers who want to learn how to get the most out of their devices, Apple Store locations provide free, educational Today at Apple workshops. Drawing inspiration from the local area, Apple Battersea offers customers unique Today at Apple tours that showcase the best of iPhone photography and iPad creativity.

Today at Apple also offers sessions that teach the basics of using assistive technologies and features for people with reduced mobility, vision loss, and hearing disabilities. And throughout the summer, families can participate in Apple Camp sessions and design a dream invention using Keynote and Freeform on iPad.

Apple Battersea is built with Universal Design principles that create an “inviting and accessible” space for everyone who comes through its doors. The new store offers varied table and seating heights, expanded assisted listening systems, and enhanced visual and acoustic clarity as well as access routes that give wheelchair users more space to navigate.

Customers can explore products and services on the newly designed avenues engineered for carbon sequestration through the use of sustainably harvested wood. And, like all Apple Store locations, Battersea is operationally carbon neutral and runs on 100 per cent renewable energy.

By Matthew Neville – Senior Correspondent, Bdaily

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