Gen Z influencer agency announces acquisition of student marketing specialist

Bulla Co, an early-stage Gen Z influencer agency which has recently closed its six-figure pre-seed round, has acquired Hype Collective, a leading student marketing specialist.

The acquisition will bring together the expertise and resources of both companies, allowing for enhanced services and expanded growth opportunities.

Bulla Co’s value proposition lies in using its own proprietary technology to deliver influencer campaigns at scale and their acquisition of Hype Collective, who have “world-class” experiential expertise will enable them to leverage the agency for exponential growth.

This partnership will create a powerful force in the industry by driving creative social-led campaigns that humanise and ingrain brands in youth culture. The deal will supposedly bring a “new era of possibilities with unparalleled opportunities for clients and creators”.

Bulla Co has made significant investments in technology in the past year, most notably its powerful social-led influencer platform. Its proprietary tech merges social data and intelligence, offering brands unrivalled transparency around Gen Z influencing campaigns which in turn yields a far more cost-effective and highly efficient client offering.

Hype Collective, founded in 2017, quickly emerged as a “leader” in the experiential marketing industry. Boasting an “impressive” portfolio and a strong brand presence, Hype Collective has solidified its reputation by delivering “exceptional” results for clients such as Warner Bros. Entertainment, Co-op & Deliveroo.

Joshua Roche, CEO and founder at Bulla Co, commented: “We are thrilled to announce the acquisition of Hype Collective. This strategic move is a testament to our commitment to establishing market leadership and maximising client success and satisfaction.

“By combining our strengths, expertise, and resources, we aim to shape the future of influencer marketing and experiential to deliver ground-breaking strategies that push the boundaries of creativity.

“We welcome their highly experienced team to Bulla Co and together, we are going to create powerful campaigns that humanise and ingrain brands within youth culture.”

Simon Lucey, managing director at Hype Collective, added: “I’m incredibly excited that Hype Collective will be joining forces with Bulla. I’ve watched from the sides in awe of their rapid growth powered by a smart team and innovative technology.

“Together we’ll be able to offer a broader range of services, guaranteeing better results, whilst retaining our specialist expertise in the student space.”

By Matthew Neville – Senior Correspondent, Bdaily

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