West Yorkshire sports retailer announces "strong" turnover & 140,000 new customers

SportsShoes.com has revealed its first quarter turnover for the financial year started March 1 2023 is up 20 per cent year-on-year and the acquisition of 140,000 new customers in the same period.

Established in 1982, Shipley based SportsShoes.com offers customers more than 17,000 products from 150 global running and outdoor brands. From a running perspective these include Asics, Nike, Adidas, Hoka and New Balance whilst in terms of outdoor they include Haglöfs, Montane, Rab and Patagonia.

The online running shoes, running clothing and outdoor gear retailer, which has a turnover of £83.8m, also said that during the first quarter it secured orders from 200,000 repeat customers.

SportsShoes.com is attributing this “flying start” to the year to a combination of successful running shoe launches including Nike Vaporfly 3, Asics Gel-Nimbus 25 and Hoka Clifton 9 - and high impact activation initiatives.

One of these was its Podium 5K breaking 10 event, where British distance runner Emile Cairess broke the European 10-mile run record, and numerous other partnerships with the wider athlete community. These included initiatives with Black Trail Runners, District Run Crew and Snappy Runners.

Commenting on the strong start to the company’s latest financial year, SportsShoes.com managing director, Brett Bannister, said: “We have developed strong momentum over our first quarter and hope to carry this on throughout the rest of our financial year.

“The success we have had with product launches for our brand partners has been amazing. Outstanding product launches are absolutely central to what we do and they are key to our strategy going forward.

“At the same time, our inventive activation initiatives have had an excellent positive impact. In particular, they connect us and our brand partners with our athlete community from the elite to the casual runner.

“We know that if we continue to concentrate on combining outstanding product launches with high profile and empowering activation initiatives, the increased sales and customer numbers will follow.”

By Matthew Neville – Senior Correspondent, Bdaily

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