Member Article

Bridging The Communication Gap: OPPi Debuts In The UK To Empower Leaders With AI-Powered Insights

Singapore-based entrepreneur, Adrian Liew, is launching a ground-breaking app in the UK that will empower business leaders and foster a connected and agile workforce. OPPi is an AI-powered platform that digitises focus groups, and it is set to debut in the UK later this month.

Statistics reveal that 4 out of 5 employees still feel unheard within their organisation, yet the power of the employee voice cannot be underestimated. Research from The Workforce Institute demonstrates that when employees feel heard, a staggering 74% report higher levels of engagement, while 88% financially outperform their counterparts. Furthermore, 71% of employees feel more effective in their roles when they know their opinion is valued. OPPi directly unlocks these benefits, empowering leaders to bridge communication gaps, unlock employee potential, and drive organisational success.

Employing cutting-edge AI algorithms, OPPi analyses and interprets in real-time, structured responses and unstructured opinions around simple agree/disagree statements, generating comprehensive reports that illuminate key trends, sentiments, and preferences. OPPi also allows respondent comments to be turned into further areas for exploration within a survey, yielding deep insights into audience sentiment. By leveraging the power of data-driven decision-making, OPPi equips leaders with actionable insights to optimise strategies, enhance employee engagement and boost financial performance.

Founder, Adrian Liew – who founded digital reputation agency, beknown, back in 2016 – comments:

*“OPPi is reshaping the way businesses understand and engage with their employees. Our app provides a digital platform that amplifies employee opinions, enabling leaders to make informed decisions that drive the wellbeing of both the workforce and transform the culture of the organisation as a whole. *

We’ve built OPPi to empower organisations to foster engagement, fuel financial success, and embrace the collective power of employee voice.“

Adrian Liew is an entrepreneur on a mission to empower people with a voice and help leaders better understand the needs of their employees and customers. Thanks to the Global Entrepreneur Programme, the UK Government’s programme that helps high growth overseas companies relocate to the UK, OPPi is now poised to transform the landscape for leaders looking to gauge the pulse of their people.

As workforce demands continue to evolve at an unprecedented pace, the arrival of OPPi in the UK couldn’t be timelier. With its user-friendly interface and powerful features, OPPi enables businesses to foster agility, employee satisfaction, and overall success. It is also an invaluable tool for organisations committed to cultivating inclusive work environments and harnessing the diversity of different perspectives.

Martin Ward, Technology Partner at global growth and M&A advisory firm, Waypoint Partners – and recently appointed as the Tech Commissioner for the West Midlands – has been supporting Adrian with his UK launch over the last few months. Commenting on the start-up’s potential, he adds:

*“OPPi is exactly the kind of venture that we want to welcome to the UK and West Midlands in particular – it’s innovative, people-focused, and is addressing a real business need. *

*I’ve been working with Adrian and his incredibly talented team in Singapore for the past few months, and it’s great to have them now coming to the UK, to disrupt and improve the way businesses engage their people positively; it’s also great to see AI being used as a force for good. *

*OPPi also has many practical applications beyond empowering people. It’s a great platform for brands looking to understand and retain customers, event organisers and surveyors keen to engage audiences in real-time, and so much more.“ *

OPPi officially launches next month, on 12 July.

This was posted in Bdaily's Members' News section by Claire Bryson .