Sheffield health and wellness specialist targets growth via Digital Innovation Grant

An award-winning health and wellness specialist is hoping to target significant future growth after securing support from the South Yorkshire Digital Innovation Grant scheme.

Sheffield based Rejuvenated was founded by health and wellness expert Kathryn Danzey in 2003. Kathryn recognised that whilst collagen can help to combat the effects of old age, the amount required to revitalise skin, hair and connective tissues meant a large number of tablets needed to be consumed every day, something that she felt was “impractical”.

The solution Kathryn pioneered was Collagen Shots, a single collagen-rich drink consumed daily, helping to combat the effects of old age by revitalising skin, nails, hair and connective tissues. Since launching their family business, Rejuvenated have won over 120 independent awards and successfully sold over 15 million drinks.

With many of their orders coming from Europe, Rejuvenated was hit by post-Brexit trading regulations, which made it more difficult to sell its products in the EU. The invasion of Ukraine also saw the business lose its single largest client overnight. Recognising that she needed to rethink her business model, Kathryn turned to Business Sheffield for advice.

Working with growth adviser Andrew Sorsby, Kathryn recognised that many of her customers placed repeat orders, and she was keen to introduce a regular subscription-based service to the business. However, the website and IT systems Rejuvenated relied upon meant this posed a significant challenge.

Andrew encouraged Kathryn to apply to the South Yorkshire Digital Innovation Grant scheme, a match-funded ERDF funded grant scheme designed to help businesses across the region to improve productivity by embracing new forms of technology.

The grant Kathryn received enabled her to successfully upgrade her website, giving her much more flexibility when it came to targeting new customers. Crucially, the new site integrated with the company’s accountancy systems, improving the way orders are managed.

Since launching its new subscription service, Rejuvenated has seen orders boom. The company sells over 200,000 drinks a month via its website and has also secured new contracts with pharmacies and health and wellness centres in Sweden, Italy and Lithuania.

Kathryn Danzey, founder, Rejuvenated, commented: “The funds haven’t just helped us to target new orders, but they have also helped us to operate more effectively as a business.

“For example, because the new website integrates with our accountancy and finance systems, it helps to avoid a lot of duplication, freeing up time within the business to concentrate upon research, development and targeting future growth.”

By Matthew Neville – Senior Correspondent, Bdaily

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