Bridlington leisure complex to boost seafront tourism via £750k renovation

Harrison Leisure Ltd, the Bridlington based hospitality group, has invested £750k in the Old Floral Pavilion Leisure Complex on the town’s seafront in a series of planned refurbishments of the Grade-2 listed Edwardian building.

Harrison Leisure already secured the future of the building when it purchased the freehold from East Riding of Yorkshire Council in 2021 as part of a multi-million pound acquisition and refurbishment investment programme.

Michael Harrison, founder and owner, commented: “This latest investment was very much needed in a building that is a precious part of the town’s seafront fabric and history.

“It will not only directly benefit our business but add to and improve the hospitality offering available to the people of Bridlington and East Yorkshire and help create a better tourist experience for visitors to the town.

“I am a firm believer in a positive, successful future for Bridlington and the surrounding area and very optimistic that this investment in the Old Floral Pavilion is also an investment in the future of the town. We used all local trades people on the renovations and will continue to invest in the whole of the seafront area.”

This latest stage of the building’s refurbishment includes £250k on a new high quality kitchen range and restaurant facilities in The Pavilion providing freshly prepared and cooked food including pizzas, burgers, fish and chips and salads.

A £150k spend on a newly equipped Jerome’s ice cream and donut kiosk can now be seen to the front of the building. Work on a second kiosk to the rear has just started.

There has also been a complete makeover to the front facade with the inside ironwork, for which the 1904 Pavilion is listed, subtly reflected on the front with a modern fitted ironwork colonnade coupling with the restoration of the front wall that has transformed the Pavilion looking out to sea.

Approximately £250k has already been spent on the installation of a new imitation Edwardian wire polycarbonate and aluminium roof to replace the aged Edwardian cast iron and wire glass roof.

Further plans also include a full renovation and refurbishment of the rear, western elevation facing the town with new backlit signs fabricated to match the new ironwork, and glazed canopies with aluminium colonnades. These further works are expected to start at the end of this summer’s tourist season.

By Matthew Neville – Senior Correspondent, Bdaily

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