Member Article

Fabulosa Scoops Prestigious Export Accolade

Fragrance-led home and lifestyle brand Fabulosa is celebrating yet another highly esteemed award win, after being named ‘Most Entrepreneurial Exporter of the Year’ by the Northern Powerhouse Export Awards.

The coveted accolade was bestowed upon the firm in recognition of its phenomenal export achievements at the much-anticipated Northern Powerhouse Export Awards ceremony in Middlesborough, which champions and supports businesses across the region on their exporting journeys.

Following on from incredibly successful debuts in the likes of France, Australia and UAE, the firm’s export channel went from strength to strength over the course of 2022. Driven by an ambitious and entrepreneurial export strategy, Fabulosa has enjoyed significant growth in overseas markets and has boasted a presence from December 2022 in 3,000 locations across Europe with the brand’s much-coveted collections on shelves in Action stores including France, Belgium, The Netherlands, Germany, Poland, The Czech Republic, Austria and Italy. Most recently, the firm has also introduced a full range of its popular, fragranced household cleaning products to the Middle East and Spain.

Fabulosa was proud to also secure finalist status in two other categories at the Northern Powerhouse Export Awards; New to Export and High Growth Markets Exporter of the Year.

Adam Burnett, Group Marketing Director at Fabulosa, commented: “Having firmly cemented our position as a leading household brand in the UK, we set our sights on building a global brand through a thriving export channel. We are immensely proud of what we have achieved in such a short space of time, and it is an honour to receive such valuable recognition for our exporting accomplishments.”

Adam continued, “While we have celebrated monumental successes in international markets to date, we do not intend to rest on our laurels and we will continue to build our export presence even further by developing our strong portfolio of overseas partnerships.”

Fabulosa’s latest award win follows hot on the heels of its roll call of 12 prestigious winner and finalist awards, which were presented to the company and its highly entrepreneurial management team in 2022.

Following its entry into the FMCG market in 2019, through an expertly executed, fast-moving schedule of exciting category-leading new product development, together with highly effective marketing campaigns, Fabulosa changed the perception of cleaning, and has rapidly taken value and volume share from well-established iconic household brands.

Fabulosa has since leveraged its strategic positioning and focus to bring fragrance to alternative lifestyle sectors, widening reach and disrupting not only the cleaning sector but also other FMCG categories outside of this category including home fragrance (candles, wax melts and diffusers), shoe and trainer care, and personal (bath and body), whilst it continues to grow and innovate with prolific NPD ongoing in Surface Care, Air Care, Laundry Care and Task Specific ranges including car care and garden care.

Fabulosa has made significant inroads into the export market. With its sights set firmly on international expansion, the brand has a presence in leading European retail chains representing 3,000 locations across the continent and Fabulosa collections are now available throughout Europe including France, Belgium, The Netherlands, Germany, Poland, The Czech Republic, Austria and Italy. Additionally, the firm has recently launched in Middle Eastern and North African markets.

This was posted in Bdaily's Members' News section by Melissa Chawner .