Italian gelato producer expands with new “flagship” West London and Windsor sites

Authentic Italian gelato producer, Badiani, has announced its continued expansion in the UK with the opening of a new “flagship” shop at Westfield London in White City as well as a shop on Windsor’s High Street later this month.

Set to be serving its award-winning range of gelato, desserts and pastries from 31st July, Badiani White City and will continue the brand’s signature spectrum of brightly coloured facades with a sunshine yellow frontage.

The 861-square foot site located next to The Square entrance on Westfield London’s ground floor will be Badiani’s 14th shop in the UK. Inside, customers can grab-and-go or make use of seating for 20 people from which to enjoy the full range of Italian-inspired treats.

Badiani Windsor, opening on July 26, is being billed as a “fantastic” addition to the High Street. Taking inspiration from Windsor’s historic royal roots, the 984 square-foot shop, will feature a violet facade and will have several seats inside alongside a reading nook for guests to kick back and enjoy coffees and pastries.

Both shops will serve up a “rainbow of gelato flavours” and vegan sorbets from award-winning gelato-maker Paolo Pomposi, freshly made waffles and crepes, fun pinguinos, gelato cookies and the recently launched gelato burgers. All served alongside luxury hot chocolates and artisan coffees.

Massimo Franchi, Badiani’s CEO, commented: “We are thrilled to bring the Badiani experience to Westfield London and to the historic town of Windsor. Both openings mark a significant step in our expansion throughout the UK. We hope that locals and tourists alike will enjoy an authentic Italian experience.”

Having first arrived in London in 2015, Badiani has been stepping up expansion efforts both in and outside of the capital with new summer openings recently announced for Brighton and Lakeside. The gelateria has been serving up authentic Italian gelato since 1932.

By Matthew Neville – Senior Correspondent, Bdaily

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