Member Article

The weight is over: Sloane Stanley welcomes Ultimate Performance flagship gym to Fulham Road

Sloane Stanley has announced the opening of Ultimate Performance, the world-leading personal training business, at 293 Fulham Road. The new 5,095 sq ft London flagship location diversifies the existing Fulham Road neighbourhood. Spread over three floors, the unique space includes a dedicated cardio area on the basement level, a reception on the ground floor, a large gym floor stocked with custom-made Watson Pro dumbbells and Atlantis machines, changing rooms and consultation suites on the upper level. Ultimate Performance’s London flagship on Fulham Road is an integral step in the brand’s expansion plans, and brings its consistent and unrivalled body and fitness transformation results to a new audience in one of the city’s most reputable areas.

Nick Mitchell, CEO and Founder of Ultimate Performance, commented on the opening: “Fulham Road is such a prime neighbourhood and to be able to launch our new flagship gym is very special to me. I have a real affinity with London because it is where I opened my first gym and where I worked for many years. It’s U.P.‘s spiritual home. We already have five very successful London gyms, and we know this area better than anyone. We know what makes our clientele tick. We know they are busy people, pushed for time, who want maximum return on their investment as quickly as possible. We’re really excited to have this flagship gym location located here, and continue to build our brand in an established part of the capital.”

Hannah Grievson, Property Director at Sloane Stanley, added: “We are always evaluating ways that we can evolve and diversify our retail portfolio across the Estate. We have a mix of creative and design-led brands which all offer something unique across the King’s Road and Fulham Road. We are very pleased to be tapping into the health and wellness market with the arrival of Ultimate Performance and especially thrilled to house the brand’s largest central London location, enabling the brand to deliver a vastly superior experience for residents and visitors alike.”

The news follows the announcement of new entrants for the Sloane Stanley, Birdie Fortescue’s return to the Estate, following its successful pop-up last year. In addition, a new flagship location for luxury childrenswear brand, Il Porticciolo, both located on the popular King’s Road.

Lyndon Yeomans LLP acted for Ultimate Performance, whilst Miles Commercial and Savills represented the Sloane Stanley Estate.

This was posted in Bdaily's Members' News section by Nick Thornton .