Member Article

B&M Sheetmetal Strengthens Yorkshire Ties with Leeds United Business Club Partnership

B&M Sheetmetal celebrates six years as a Leeds United Business Club Partner. The Leeds-based company has worked closely with sports rights experts, Eleven Sports Media, during that time to promote its metalwork services to potential new clients among the Elland Road faithful and to strengthen its connections with Leeds fans in the region.

In its six years as a Business Club partner, B&M Sheetmetal has reached over 4 million match-going fans inside the stadium, utilising Eleven Sports Media’s powerful fan engagement platforms, installed throughout Elland Road, to share its message.

B&M Sheetmetal branding has appeared at every stage of the matchday, via digital screens installed throughout hospitality and concourse areas, as well as in the stadium bowl, and on high impact LED displays that reach fans watching from their seats or on TV.

As a Business Club partner, B&M Sheetmetal has also reached fans outside of the stadium, using Eleven’s live stat driven social media platform, StatZone to deliver live match stats to fans around the world.

Founder of B&M Sheetmetal and boyhood Whites fan, John MacLeod comments: “I love seeing my company’s logo around the ground of my hometown club. It gives me an enormous sense of pride to know I have done this all by myself; a simple working-class lad from a broken home, with no academic qualifications to his name.”

Working for clients within the building services, HVAC & catering sectors, B&M Sheetmetal offers a range of solutions, including thin gauge, galvanised, mild steel ducting, plenum, louvre, and grille boxes.

This was posted in Bdaily's Members' News section by Paul Morris .