Member Article

Merseyside fashion brand Caramella to take over Liverpool ONE store

Merseyside fashion brand Caramella is taking over a pop up shop on Peter’s Lane, in the heart of Liverpool ONE, alongside some of the biggest brands worldwide including Space NK, The White Company, Reiss, Ted Baker and Nespresso.

This will mark the brand’s first Liverpool-based store where visitors can shop Caramella in person.

Caramella, created by Mollie-May Cartwright, 25, in 2017 from her mum’s kitchen table, is now a renowned fashion brand followed by 280,000 people on Instagram alone.

Specialising in fashion-forward womenswear, Caramella is known for its trend-driven evening wear, loungewear and outerwear, as well as their own brand collections that are expertly designed in-house in Wirral, with sizes ranging from UK6 through to UK18.

Popping up in Peter’s Lane at Liverpool ONE from Friday 4th August until Sunday 27th August, Caramella will open at 11am, with the exclusive launch of their end of summer sale.

Shoppers visiting the store will have first access to the highly anticipated sale which will be in store only and have up to 90% off. The sale won’t be available online until the following day (Saturday 5th August).

Shoppers can expect exciting new collections as well as Caramella’s best sellers being restocked in the new Liverpool One store every day and the option of Click+Collect within an hour.

There will be beautiful changing rooms on site and a stylist on hand to provide expert advice, in addition to a must-have £10 sale section with pieces reduced from £100 to just £10!

Mollie-May Cartwright, CEO and Founder of Caramella, explained: “I’m so excited to be popping up in Liverpool One - this is our biggest customer facing opportunity to date. Myself and the team just can’t wait to open the doors in the most fashion forward city in the UK and meet our huge Liverpool customer base in person.

“For six and a half years, we’ve been a predominantly online brand. Having a presence in Liverpool ONE, alongside some monumental brands including Space NK, Reiss and The White Company, is huge for us.”

Donna Howitt, Place Strategy Director at Liverpool ONE, said: “I am thrilled to welcome Caramella to Liverpool ONE. This pop up store is a great addition to our womenswear offering.

“We are confident Caramella’s unique style and exceptional customer service will become another brand favourite among our visitors.”

Opening times for Caramella’s pop up at Peter’s Lane, Liverpool ONE are: Monday - Wednesday - 9-5pm Thursday - Saturday - 11am-7pm Sunday - 11am-4pm

This was posted in Bdaily's Members' News section by Richard Ellis .