Conor McGregor’s Irish Stout to be sold in Asda following exclusive stocking deal

McGregor’s Forged Irish Stout will be sold in almost 400 Asda supermarkets across the UK from this Saturday 5th August. A nationwide advertising campaign will go live, alongside other creative marketing activations in key areas.

The exclusive stocking deal with Asda supermarkets across the UK will be the first time the British public will be able to buy Forged Irish Stout in Nitro four-can packs in shops. Forged Irish Stout was first brewed in late 2020 and until now, has been available exclusively in McGregor’s The Black Forge Inn near his childhood home in Crumlin, Dublin.

Forged Irish Stout has now reached a pivotal point in its journey, with McGregor’s recent acquisition of a brewery enabling him to scale production and introduce his stout to a broader consumer base with its upcoming exclusive launch at ASDA, making the stout available at more than 370 of its stores.

Conor McGregor said, “I’ve said it before and I’ll say it again. We’re not here to take part, we’re here to take over. This launch comes as a culmination of 2 years of hard graft from myself and The Forged Irish Stout team and I’m immensely proud to finally be able to get it into the hands of the British public. We’ve huge plans for Forged in the UK, Ireland, the US and beyond and I can’t wait for you all to join us on the journey.”

Doug Leddin, chief marketing officer at Forged Irish Stout said, “Created by one of the most famous and successful Irishmen in the world and brewed in our very own Dublin brewery, Forged is a 100 per cent Irish stout. With this exclusive launch in Asda, we’re only just getting started.”

A major international launch event is already in the works for later this year, promising an unforgettable experience for stout connoisseurs across the globe.

By Mark Adair – Correspondent, Bdaily

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