County Durham based tech firm drives transformation at popular tourist attraction

Popular, nationally recognised visitor attractions like Knowsley Safari are turning to mobile app technology to transform their visitor experience.

The Merseyside based attraction, set in over 500 acres and welcoming more than 600,000 visitors per year, was keen to enhance visitor engagement while updating its digital Safari Drive experience.

Following a short initial consultation, n-gage.io, based in the North East, was engaged to develop, and implement a digital strategy that would see their attraction management software and mobile app technology enhance the Knowsley Safari Drive experience while also helping the safari park gain valuable insights into audience behaviour.

County Durham based n-gage.io has been working alongside Rachel Scott, head of marketing at Knowsley Estate and Ian Duke, Knowsley Safari marketing manager, along with their team, to develop and deploy the attraction management software and visitor mobile app across the site.

Led by entrepreneur Bryan Hoare and incubated by GCV Labs, n-gage.io aims to transform attraction experiences through its powerful, data insight-driven SaaS platform and visitor app. Within a couple of months, n-gage.io helped launch the highly customisable visitor mobile app to help enhance the safari park’s approach to digital visitor engagement.

With 1,500 app downloads during the first week of launch, the attraction is now benefitting from new ways to engage its audience both on and off site, while better understanding how people spend their time during a visit.

Ian Duke commented: “We’d been looking for a solution to update our existing Safari Drive mobile app technology for our visitors but found it increasingly difficult to identify software in the industry that gave us the customisation and control that we wanted.

“While we’ve had great success with our previous app, like many other attractions, we found that with more recent technology advancements, and the changing expectations of our visitors, our existing app was rapidly becoming outdated.

“What attracted us to the n-gage.io solution was the highly customisable nature of the base app which could reflect our website brand, and the feature-rich operator platform behind the scenes that powers it and gives us so much more intelligence about audience activity on-site.

“While the app itself has so many engaging features, it’s also what we can do with the platform to deliver an even more interactive and educational experience that really attracted us to the software.”

By Matthew Neville – Senior Correspondent, Bdaily

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