New name for Hull's “iconic” live entertainment venue following five-year partnership

ASM Global and Connexin have announced a new partnership and multi-year deal which will see Hull’s “iconic” live entertainment venue renamed Connexin Live.

The new name comes as local technology company Connexin commits to a five-year principal partnership with the venue, formerly known as the Bonus Arena.

The new partnership was celebrated today as venue officials and key stakeholders met with Connexin co-founders, Furqan Alamgir, Alex Yeung and their brand ambassador, Olympian Luke Campbell MBE, to officially mark the opening of Connexin Live.

Hull based Connexin offers ultrafast broadband, Smart Places and IoT (internet of things) solutions, and digital skills training. The company, recently named one of the fastest growing businesses in the Northern Tech Awards, celebrated reaching its 25,000th customer earlier this year.

The 3,500 capacity venue, managed and operated by ASM Global, has attracted large corporate conferences, exhibitions and trade tours as well as touring concerts since opening its doors in 2018. It hosted a sold-out performance by Van Morrison along with artists and shows including Bob Dylan, Stereophonics and Bryan Adams.

Sam Ryder, general manager at Connexin Live, commented: “We are delighted to form this new partnership with a hugely successful, and ambitious, company in Connexin.

“The venue has proved to be an incredible success over the last five years, bringing hundreds of thousands of people to Hull and East Yorkshire to see iconic, world class artists. I am looking forward to working alongside Connexin over the next few years and making many more memories at Connexin Live.”

Connexin co-founder and CEO, Furqan Alamgir, added: “Through our products, services and partnerships, we are proud to connect people to the things they love.

“While high profile sponsorships such as this one will help us grow our brand awareness, they also enable us to share our success with the community, without whom our growth would never have been possible.

“And if you are one of our customers, we have lined up a series of exclusive treats for you, right here in Connexin Live. I’d like to take this opportunity to thank everyone at Connexin Live and ASM for their hard work making this partnership possible.”

By Matthew Neville – Senior Correspondent, Bdaily

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