Leeds based craft brewery partners with digital agency to expand into e-commerce

North Brewing Co has teamed up with digital agency Zeal to grow its online sales. The Leeds based brewer operates 10 bars across Yorkshire, Birmingham and Manchester.

The Yorkshire brewer produces 20,000 hectolitres, which are sold in its venues, off-trade and internationally. Zeal has a wide-ranging brief to support online sales, increase subscriptions and target the fast-growing office market.

John Gyngell, director and co-founder of North Brewing Co, commented: “We see huge potential for online sales growth and have found a great partner in Zeal to help us. We are an innovative business with rapid product development.

“In Zeal, we have a team that shares our passion for fast-moving retail and a flexible approach to achieving the best outcome.”

Zeal is developing the brewer’s e-commerce offering and building an app to optimise mobile commerce. The app plugs directly into Shopify to streamline the customer journey and fulfilment process.

Jane Slimming, CEO at Zeal, added: “North Brewing Co has a growing army of fans who love its great beer and fantastic venues. The business has huge growth potential, and we have put in place a strategy to rapidly expand the amount of business it does online. There is also a big opportunity to build an online community around this much-loved brand.”

Zeal is using the latest technology to reduce the barriers to advanced e-commerce and ensure that brands can communicate directly with customers to build loyalty and drive sales.

Zeal is a full-service digital marketing agency based in Leeds. It is focused on supporting startup and scale-up brands to develop their e-commerce offerings. The team of 35 experts span everything from branding and design to SEO, PPC and programmatic advertising.

By Matthew Neville – Senior Correspondent, Bdaily

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