Europe’s first organic canned spirit brand plans expansion via six-figure funding

‘Europe’s first organic canned spirit brand’ is announcing a £300k raise in equity after its latest seed funding round.

Supported by prominent investors, including James Matthews, London based Goldling plans to use this round to accelerate its growth, to launch new spirit products and enter into partnerships with “leading” supermarket stockists.

Goldling’s award winning and “refreshingly complex” flavour combinations have been developed by mixologists with previous experience working at “some of the world’s best bars”, whilst the brand’s golden hour inspired aesthetic was developed by B&B studios, the team behind Fever Tree, Brewdog and Pip & Nut.

Consumer demand for premium RTD products is expected to drive the category forward over the next five years, whilst the UK’s organic market is now worth a record £3.1bn, indicative of the potential growth for Goldling, with Organic BWS seeing the largest increase of any organic segment.

The brand has seen an increase in sales of 130 per cent since last year, with their cans now stocked on Amazon, in organic supermarkets Daylesford Organic, Abel & Cole, as well as over 300 independent retailers across the UK.

Entrepreneur Max Dodd-Noble launched the brand in 2021, after noticing an unmet consumer demand for quality products within the ready-to-drink market.

Previously dominated by what the brand describes as “sugary and unsophisticated” legacy brands, Goldling is leading the premiumisation of the category, through its use of 100 per cent organic spirit mixed with fresh and pressed organic fruit.

Certified by the Soil Association, the brand sources its ingredients exclusively from organically grown farms in order to support the health of both people and the planet.

Goldling founder Max Dodd-Noble commented: “Prior to Goldling, I worked at Seedlip, the NA spirit, a brand that redefined non alcoholic drinking. I spent a lot of time telling people what to drink when they weren’t drinking, but when it came to my order, I wouldn’t know what to drink when I was drinking.

“As the demand for Hard Seltzers dries up, there is a great opportunity for real innovation within the RTD category. Consumers love our award winning vodka sodas, and we are really excited for the NPD we have coming later this year.”

By Matthew Neville – Senior Correspondent, Bdaily

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