West Yorkshire entrepreneur launches “stunning” new coffee bar and brand

A young entrepreneur in the drinks brewing industry has launched a new nitro cold brew coffee brand with its base at Dean Clough in Halifax.

Dr Nadir Zairi, the former managing director and existing non-executive director for the successful and award-winning Salt Beer Factory brand, is turning his passion for cold coffee into a business that he hopes will follow international phenomenon in the UK.

This week Hubb. opened its first coffee bar in the F Mill Courtyard Building at Dean Clough, the 22-acre mixed use destination and historic mill complex on the outskirts of Halifax town centre. The new bar is serving craft coffee, soft serve ice cream and fresh baked goods with a very simple set up that places the appreciation of expert brewing as its focus.

Dr Nadir and business partner and best friend of 25 years, Hans, have travelled the world in pursuit of the best cold brew coffee techniques. The self-confessed coffee fanatics have plans to expand Hubb. through a small brewing facility and open more coffee bars in due course.

Dr Nadir commented: “Cold coffee consumption is growing exponentially, especially in locations such as the Far East and USA where it now outsells hot coffee by a considerable mile. Having completed our research in brewing techniques we are ready to seize the opportunity for growth in the UK market with an exceptional cold brew experience.

“Evidence also shows that young people are drinking less alcohol with one in three being teetotal. The coffee shop boom is now a main substitute for the pub occasion, and we are delighted to have formulated some extraordinary cold craft drinks combinations with theatrical preparation at Hubb.

“Having been involved with the creation of Salt Beer Factory to achieve zero to £7m revenue in just five years with national distribution, trade partnerships and export into 13 countries worldwide, we are well versed in successful FMCG brand building.

“And that starts with establishing our roots in the same way, at an important heritage site with a real sense of community, that is Dean Clough.”

Dean Clough has become a hotbed for entrepreneurial enterprise because of its “unique” way of supporting its occupiers. The former textile manufacturing site, which spans over half a mile, has been transformed over the last 40 years to become a highly sustainable and award-winning place for work, rest and play for some 3,000 people.

By Matthew Neville – Senior Correspondent, Bdaily

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