Northern Irish drinks brand toasts success as it hits its crowdfunding target in less than a day

Northern Irish drinks brand that has captured drinkers’ imagination with its fun, vibrant range of ready-to-drink alcoholic and non-alcoholic cocktails and nostalgic boozy Ice pops has smashed its £450,000 crowdfunding target in less than a day.

Wavey Ice, based in Hillsborough, Northern Ireland, has a mission to redefine the ready-to-drink experience by crafting irresistible pops and cocktails that capture the essence of playfulness and creativity.

It has seen sales triple in the last 12 months as drinkers embrace its range of vibrant beverages. To date it has raised more than £500,000 with 79 investors and is hoping to hit the £600,000 target by 6 September 2023.

The funding raised using the leading equity crowdfunding platform Seedrs to invest in product development and introduce its drinks to more people as customer demand continues to grow both in the UK and internationally.

Wavey Ice launched in London in 2014 and was one of the first on the scene creating boozy retro ice Pops. The business was acquired in 2022 and is now run by managing director and head of production, Laura Davis and a team of four.

Laura Davis, managing director and head of production at Wavey Ice said: “We’re over-the-moon to have smashed our crowdfunding target so quickly! This overwhelming support demonstrates what we already knew that our playful, nostalgic ice Pops and RTD cocktails are a smash with consumers.”

“We’ve invested in NPD and developed Sips, ready-to-drink alcoholic and non-alcoholic cocktails, which have been massively popular and stand-out sellers. Our crowdfunding campaign will help us bring our vibrant products to new markets and make waves in the industry.”

The business has had huge success collaborating with celebrities and influencers such as Olympic diver, Tom Daley, by supplying drinks to The Voice UK team and creatively leveraging social platforms like TikTok and Instagram. It has built a loyal following by connecting with its audience of young people who respect its authentic and playful personality.

Laura Davis adds: “Ultimately, our goal is to be a brand that inspires joy, creates unforgettable moments, and becomes a household name known for its exceptional products and sustainable practices. As we embark on this exciting journey, we invite our customers, investors, and partners to join us in shaping the future of Wavey Ice together.”

Wavey Ice recently launched a seven-strong RTD range called Sips, which are single serve pre-mixed alcoholic and non-alcoholic cocktail pouches. They are the perfect no-hassle party addition, simply chill, shake and Sip, or freeze them for an instant boozy slushie.

The Wavey Ice crowdfunding campaign launches to the public on 7th August 2023 with the well-known equity crowdfunding company, Seedrs.

By Mark Adair – Correspondent, Bdaily

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