Chinese tea drink “pioneer” attracts large turnout with first London store opening

HEYTEA, the “pioneer and advocate” of new-style tea beverages, as well as the originator of the Original Cheese Tea, officially opened its first UK store in London on August 4.

The store is located in the SOHO district, 93-107 Shaftesbury Avenue, London W1D 5DA, offers popular and signature beverages, such as the Very Grape series, Roasted Brown Boba milk (Original), [Aqua Green Cheese, amongst many others.

A buy-one-get-one-free special, along with a half-price discount on the second cup during the opening days of the new store, attracted numerous fans, customers and influencers to turn up and check-in at the store.

On the first day of opening, the first customer was waiting outside the store at 9:40 am, with the queue stretching over several streets in either direction of the store. Some of these customers even travelled from major cities across the UK just to get their “first cup of HEYTEA for the autumn”.

In light of the new store opening, HEYTEA launched a limited edition London City Inspired Magnet, drawing inspiration from London’s “iconic” Big Ben.

The HEYTEA City Inspired Magnet Series, which was a hit in China, became “highly sought after” with the store opening. Many London fans have shared photos of their visit to HEYTEA on social media to win the HEYTEA London City Inspired Magnet.

In 2012, HEYTEA was founded on Jiangbianli Alley, Guangdong, China. Armed with the principle of using only real ingredients and no artificial flavours or colourants, HEYTEA innovated the first Cheese Tea as the chain expanded across China. In 2018, HEYTEA stepped out of China, bringing New-Style tea to its first overseas market, Singapore.

With the official opening of the London Soho store in August 2023, HEYTEA will make every effort to explore new overseas markets; bringing tea products made from “real ingredients”.

By Matthew Neville – Senior Correspondent, Bdaily

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