Newcastle Eagles announces “unique” partnership extension with local sponsor

Tech trailblazers Marra have doubled down on a commitment to support female sport after signing up for a second season with Seriös Group Newcastle Eagles.

The Tyneside headquartered data specialists have forged a reputation for “empowering ambitious women” pursuing careers in tech. And Marra is back as Newcastle women’s front of shirt sponsors as the Eagles prepare for the new top-flight campaign.

Paul Blake, managing director, Newcastle Eagles, commented: “Noelia Cacheiro and her players are role models for aspiring young athletes across the North East and Marra represent the perfect partners for our women’s top flight team.

“There’s a shared ambition to provide opportunities across the board and this unique partnership has already led to genuine career opportunities. Marra are valued members of our growing business network and it’s fantastic to see their name on the front of our women’s jerseys again.

“This is an exciting time for women’s basketball in the UK with record crowds and greater awareness underpinning a committed and inclusive community.”

Marra helps clients with their digital transformation by developing low-code solutions to support their goals. The firm has worked closely alongside the Eagles throughout 2023 to explore a number of recruitment opportunities. And Marra’s staff are regular visitors to sold-out game nights at the Vertu Motors Arena.

Jo McGovern, chief operations officer, Marra, added: “We’re absolutely delighted to be sponsoring and partnering with the Eagles women’s team again this season. During our first year together we have seen the synergies emerge and develop between us and we are so looking forward to continuing with our partnership!”

By recruiting and training diverse teams with different backgrounds, cultures and experiences, Marra seeks to bring “fresh thinking” to a wide client base. The firm prides itself on providing teams that fuse technology skills and business experience, enabling its clients to unlock data and harness digital capabilities in an agile, scalable way using low-code.

Paul concluded: “Marra is committed to closing the UK’s tech skills & diversity gaps in the tech industry and that’s something we’re acutely aware of at the Eagles. That ambition aligns with our own STEM project which looks to break down stereotypes and encourage young women to consider careers in tech.”

By Matthew Neville – Senior Correspondent, Bdaily

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