Swimming pool specialist acquires competitor via London investment firm backing

Deep End Pools has acquired Horsham based Home Counties Pools, one of Sussex, Kent and Surrey’s most established installers of domestic swimming pools, hot tubs, spas and ‘Endless’ fitness pools.

Deep End Pools is targeting significant growth following the strategic bolt-on acquisition of Home Counties Swimming Pools. Funding to assist this latest transaction has been structured by SME Capital, represented by Stuart Watson.

Based in Buckinghamshire and established in 1999, Deep End Pools is run under the directorship of founder Robert Coombs and Paul Woodhead. The acquisition of Home Counties Swimming Pools complements the business and will extend the footprint of both across the South East.

Home Counties Pools covers clients across Hampshire, West Sussex, East Sussex and Surrey which matches up perfectly with Deep End Pools, which has clients across Buckinghamshire, Oxfordshire, Berkshire and Surrey.

Established in 1983, Home Counties Pools is a profitable business with a strong management team. The current owners Craig and Gill Trusson have agreed to sell the business to RDCP and Deep End Pools.

The deal will provide a phased exit for Craig and Gill, enabling Home Counties Pools to reach the next stage of its development. They will work with RDCP board members and shareholders Sameer Rizvi, Iryna Dubylovska and RDCP investment director Paul Clunn.

Sameer Rizvi, founder & CEO of RDCP Group, commented: “The synergies between Deep End Pools and Home Counties Pool makes this deal a perfect match. Both operate in the high-end residential facilities management sector and have excellent reputations for quality products and first class customer service.

“Facilities management is a sector we are keen to invest further into at RDCP. The recurring income is what makes the sector attractive. I would also like to thank the team at TML Finance and SME Capital who we are thrilled to work with again.”

Robert Coombs and Paul Woodhead, joint managing directors at Deep End Pools, added: “The acquisition of Deep End Pool and Home Counties Swimming Pools is a great move for both businesses. This collaboration will provide enhanced services to customers across the South East.

“It is very much business as usual for all staff, suppliers and customers and we will work together to deliver and build on the quality range of products and services available to new and existing customers of Home Counties Swimming Pools and Deep End Pools.”

By Matthew Neville – Senior Correspondent, Bdaily

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