K-pop stars BLACKPINK launch Roblox experience with London metaverse studio

YG PLUS, a subsidiary of YG Entertainment, has announced that global K-pop band BLACKPINK will be launching its immersive fan hub, BLACKPINK THE PALACE, on August 25.

BLACKPINK THE PALACE brings fans from around the world together on Roblox, a global immersive platform where millions of people connect and communicate daily, to party, dance, and “live all things BLACKPINK”.

Inside the palace, fans can meet, socialise, and enjoy content from the band, visit various spaces designed around BLACKPINK’s iconic music video scenes, and enjoy some of the artists’ favourite things, from digital fashion to signature choreography.

BLACKPINK THE PALACE, built by London based metaverse studio, Karta, is the band’s first persistent immersive experience on Roblox and will be updated with new content year-round for ‘BLINKs’ to enjoy together any time, any day.

A new way for fans to engage with the band, BLACKPINK THE PALACE also offers interactive experiences and challenges to its visitors. For example, ‘BLINKS’ can take pictures with the band members’ avatars, explore a throne room, and earn in-experience currency to decorate and host BLACKPINK-themed parties for their friends.

In the caverns below the palace, users can pick up a hammer shaped like a BLACKPINK lightstick to smash crystals and gain more power to upgrade their in-experience items. Finally, BLINKs can also purchase BLACKPINK’s signature outfits and emotes for their avatars to channel their favourite artists’ style and practise their iconic choreography.

Karta co-founder Tony Barnes commented: “We’re absolutely delighted to have worked with BLACKPINK and YG Plus on this experience. The band has some of the most passionate fans on the planet and we think we’ve built something that the Blinks will love and play for years to come.”

Hyojung Lee, head of IPX Division at YG PLUS, commenting on the launch of BLACKPINK THE PALACE, commented: “We look forward to welcoming fans from all over the world to a beautiful virtual palace where they can party, connect, and experience everything BLACKPINK beyond the constraints of time and space.

“Fans will be surprised to see and have an opportunity to take selfies with avatars of all four members of BLACKPINK: JISOO, JENNIE, ROSÉ and LISA.”

BLACKPINK is a girl group from YG Entertainment consisting of members Jisoo, Jennie, Rosé and Lisa. From the release of their first single in August 2016, BLACKPINK has amassed billions of views online. Seven years later, they marked a milestone for K-pop becoming the first Asian artists to headline the Coachella Festival in 2023.

By Matthew Neville – Senior Correspondent, Bdaily

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