North East activewear brand unveils immersive Oxford Street pop-up this September

Amazing Jane, a dynamic women-led activewear brand hailing from the North East, is set to make waves on Oxford Street this September with an immersive pop-up experience following a period of remarkable growth.

Founded in 2021 by Debra De Luen and Claire Goodliff, Amazing Jane has been a driving force in revolutionising activewear for women. Specialising in designs tailored to boost confidence during significant life transitions such as motherhood, perimenopause, and menopause, the brand has garnered a devoted following.

Earlier this year, the brand celebrated further growth, with the announcement of a 5-figure investment from North East entrepreneur Laura Middleton, founder of Office Rocks and Bump, Baby and You.

Claire Goodliff, who has 22 years’ experience working in business development, with 15 years specifically working with women in the fitness industry said: “Amazing Jane has gone from strength to strength since our inception in 2021.

“From the beginning, Debra and I have been driven by breaking down barriers to exercise for women and from our own experiences in the industry, we knew that getting into the right mindset can often be the biggest hurdle.

“We wanted to create a space where women can feel comfortable, confident and encouraged. Our Oxford Street pop in up September is exactly that – a space for women to discover how Amazing Jane can help boost their self-confidence and emotional wellbeing and become part of a community of women supporting each other, regardless of their fitness level.”

The event, supported by the team at CiCi PR, a premium fashion & lifestyle boutique agency, is set to take place on the 5th September 2023 at Sook Space, 58 Oxford Street, London.

A host of familiar faces from across the fitness industry, including writers, bloggers and health and lifestyle influencers are set to attend, while visitors will have the opportunity to get hands-on with the brand and take part in a range of immersive activities such as ‘Find your Fit’ fitting sessions and an empowering 20 minute ‘Unleash’ workout, suitable for all fitness levels.

With an emphasis on comfort, quality, and style, Amazing Jane has resonated with women seeking activewear that embraces their unique journeys. The immersive pop-up serves as a milestone for the brand, and an opportunity for customers to engage with Amazing Jane’s transformative ethos.

Debra De Luen, who has 34 years’ experience working in management & business development, and a health club owner for 16 years said: “We are thrilled to bring Amazing Jane’s journey to the heart of Oxford Street and we’re really excited to connect with our community in such an impactful way.

“Our rapid growth, particularly in the last 12 months, is a reflection of the passion and dedication we have for uplifting women through our activewear. With our recent investment success, we have ambitious plans for both national and international growth. We hope to inspire women across the globe on their wellness journey, in which taking the first step can often be the most difficult.”

As Amazing Jane gets ready to celebrate their second birthday, the North East based brand are set to continue their rapid trajectory to becoming a household name, with their September pop up event the cherry on top of a very successful summer.

By Mark Adair – Correspondent, Bdaily

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