Member Article

CR Safety and Consumables Takes Blackburn Rovers Associate Partnership

North West PPE specialist, CR Safety and Consumables has entered into a Blackburn Rovers Associate Partnership to engage with its regional customer base and to further raise its profile in the local community.

The PPE distributor and supporter of Blackburn Rovers will benefit from the Associate Partner programme, managed by sports rights specialist, Eleven Sports Media, with a full range of marketing across multiple fan engagement platforms.

Benefits include branding in and around Blackburn’s stadium, including the Pitch-Facing LED platform, and across Eleven’s assets, StadiumTV and StatTV. CR Safety and Consumables will also have the chance to expand its digital reach as its branding will feature on Eleven’s online StatZone content and on match-led social media posts, via platforms including Facebook and Twitter.

Managing director of CR Safety and Consumables, Richard Jowett is delighted that the company has invested in this initiative: “I can’t think of a better way to raise brand awareness and get involved with the community than through the unifying force that is football.

“We couldn’t be happier than to engage as an official Blackburn Rovers Associate Partner and all of the team is looking forward to seeing CR Safety and Consumables presence writ large in the stadium on match days.”

Established in 2012 as a local concern in Blackburn, CR Safety and Consumables has expanded its reach and now serves customers across the whole of the North West and beyond. A member of BSIF, the company supplies PPE, workwear, signage, cleaning, hygiene, and workplace consumables and is currently developing a new sustainable product range that uses recycled plastics (PET), fabrics, recycled packaging and reduces CO2 emissions. In addition, it provides a PPE recycling scheme that is zero to landfill.

It has also recently invested in state-of-the-art print technology to meet its customers’ branding requirements.

This was posted in Bdaily's Members' News section by Paul Morris .