Member Article

Dr.PAWPAW Strengthens Retail Presence with In-Store Display Investment

Dr.PAWPAW, the award-winning cruelty-free, vegan cosmetics brand has commissioned the services of leading retail display business Silverpoint, to bolster its retail presence with a large-scale roll out of 100 display units nationwide.

Supporting the brand in showcasing its latest pioneering skincare range YOUR Gorgeous SKIN, Silverpoint has designed, manufactured and distributed the significant number of units to 100 Superdrug stores, curated to hold five products and three variations of face mask sachets.

Incorporating Dr.PAWPAW’s bright and vibrant branding, the base of the UK designed and manufactured display units have been developed using Foamex, which was printed and heat bent. For the sachet holders, Silverpoint cut to size acrylic dividers to hold the products, ensuring that they could also be removed to enable the brand to add new lines if required and expand its offering.

Sean Adams, Director at Silverpoint comments: “We were delighted to partner DR.PAWPAW with the nationwide showcase of its pioneering skincare range, projecting retail presence with eye-catching display units. We pulled out all the stops to turn around production and installation in only three weeks from sign off!

“Silverpoint Displays’ entirely unique and bespoke design solutions have been creatively and strategically developed with brand sales and longer-term objectives in mind. Throughout the design process we worked closely with the DR.PAWPAW team to develop an in-depth brief that ensures optimum output and exposure for the brand. We take great pride in our solid commitment to UK design and manufacturing, enabling us to deliver both quality assurance and peace of mind to clients.”

Silverpoint serves a national and international client base from its Manchester based HQ, creating impactful bespoke visual merchandising solutions to help brands raise visibility and build reputation, both in-store and at events. The agency designs, produces, coordinates and manages event and exhibition stands, working with both established high street names and smaller brands to build awareness. Silverpoint works in tandem with clients to maximise opportunities which showcase their products and services across the world.

The firm embraces the use of sustainable and recycled materials wherever possible in order to endorse the reduction in their global footprint and those of their clients.

This was posted in Bdaily's Members' News section by Melissa Chawner .