UEFA extends partnership with Leeds based tech ‘giant’ to sponsor EURO 2024

Leeds based technology corporation, Hisense, has today announced that it will be a global sponsor of UEFA EURO 2024, following on from past tournament sponsorship in 2016 and 2020, and a successful sponsorship of FIFA World Cup 2022.

The extended partnership will see Hisense gain sponsorship rights for UEFA European qualifiers in 2023-24 & 2025-26, UEFA Nations League finals in 2025, UEFA U21 EURO 2025, Finalissima 2024, and UEFA Futsal 2026 as part of the deal.

Upon the announcement of the upcoming UEFA EURO 2024 sponsorship, Howard Grindrod, Vice President of Hisense UK, commented: “We are thrilled to be once again partnering with UEFA on the upcoming EURO 2024 tournament.

“The championships are an invaluable way to connect with consumers all over the world, and we look forward to providing fans across the globe with an unparalleled viewing experience of UEFA EURO 2024™ through our cutting-edge technology.”

Guy-Laurent Epstein, UEFA marketing director, appreciated Hisense’s extension of their partnership and commented: “I am thrilled that Hisense is renewing its commitment to European football as an official Partner of UEFA EURO 2024, which will be the third consecutive EURO together.

“Their technologies continue to help make football more accessible and enjoyable to fans worldwide.”

Sports marketing continues to be a key element in Hisense’s global growth and building brand recognition around the world.

Hisense has seen overseas brand awareness almost double over the past five years, with the sponsorships and association with the tournaments significantly contributing to a 25 percentage points increase in overseas brand awareness alone.

By Matthew Neville – Senior Correspondent, Bdaily

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