Member Article

Navigating Gretna Green's Heritage with Mather & Co

Mather & Co, a multi-disciplinary design company, are responsible for the design of the acclaimed Gretna Green Experience, which opened to the public in April 2022. Mather & Co are renowned for completing some of the most well-known visitor experiences, their work includes R&A World Golf Museum, Silverstone Museum, Olympic Museum, Shrewsbury Flaxmill Maltings, Downton Abbey: The Exhibition and many more.

Mather & Co returns to seamlessly enhance the visitor journey through a new wayfinding and signage system that blends modern convenience into these historical sites.

The Gretna Green Experience, which captivated its audience since its grand opening in April 2022, now embarks on a new chapter of visitor engagement. The primary goal was not only to guide visitors through the main Blacksmith site but also to forge connections with adjacent attractions like the Old Toll Bar and Gretna Hall, forming a unified visitor experience across the full site.

Alec Hawkins, Graphic Designer at Mather & Co said: “Working with the team at Gretna Green is always a pleasure. The team has a real focus on visitors and how to improve their sites for wedding parties, daily tourists and even the local community.”

Mather & Co’s approach to the new wayfinding system marries form and function, reflecting the essence of Gretna Green’s narrative. The integration of materials in the wayfinding reflects the experience and retail – ensuring a visual cohesive visitor journey. By employing perforated steel panels on main site map totes, Mather & Co achieves a balance of aesthetics and functionality. By stripping away the accumulated signage, visitors can seamlessly navigate throughout the renowned historical site.

This was posted in Bdaily's Members' News section by Kelsey Mulvey .