West Yorkshire based brand consultancy celebrates series of new health client wins

Strategic brand consultancy, The Engine Room, has scooped a series of health briefs, as the 21-year-old firm’s presence in the sector continues to grow, worldwide.

The West Yorkshire headquartered agency has been re-appointed by medical diagnostics specialist, 2San. Having experienced significant expansion through the sale of Covid tests, the global firm approached The Engine Room, post-pandemic, with a range of new ‘at home’ wellness and female health kits.

Former client ADL Smartcare, a ‘trailblazer’ in the provision of evidence-based data, research and intelligence on age-related decline, has engaged The Engine Room to rebrand The LifeCurve.

The LifeCurve is an app-based toolkit, specially developed to empower people to take better care of their bodies as they approach key markers in their life, and consequently reduce pressure on the NHS as the population ages.

Meanwhile, Leeds GP Confederation, who originally approached The Engine Room to develop its training offer, has undertaken a values-based positioning project. Acknowledging the organisation’s range of services and complex cross-sell potential across 92 different practices, The Engine Room advised the firm to take a step back.

The brief has therefore morphed into a project to redefine its purpose, principles and personality, review its brand architecture, and map its full service offering. By helping GP Confederation visualise its multifaceted structure, a vast comms challenge in itself, the goal is to drive greater advocacy and understanding of the organisation’s work.

The launch of a new online magazine created by surgeons, for surgeons, completes the five-strong project line-up.

Surgery International, a digital resource rich with insights, trends and thought leadership articles, represents a new brand that The Engine Room has built from the bottom up, with the potential for it to become a revenue-generating asset with real estate for commercial sponsorships and ad placements, moving forward.

The Engine Room’s founder and design director Darren Evans commented: “We have long been passionate about using brands to drive change when it comes to the health, wellness and social care in society.

“Our extensive credentials in this complex field, not to mention deep-rooted understanding of global terminology, regulatory landscape and societal challenges, now see us support a growing number of public and private sector brands with important change agendas.”

By Matthew Neville – Senior Correspondent, Bdaily

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