Plant-based food startup announces new crowdfunding campaign amid growth

La Vie, the award-winning plant-based startup, has announced the launch of its new crowdfunding campaign on Crowdcube, running from September 7 to 28.

With a vision to become the largest pork meat brand in the ‘world without hurting a fly’, co-founders, Nicolas Schweitzer and Vincent Poulichet aim to raise €1m through the campaign. The plant-based pork alternative is inviting investors and customers to be a part of this ‘ground-breaking’ movement and contribute to a more sustainable planet.

Over the last 18 months, La Vie, whose UK headquarters are in London, has experienced ‘remarkable growth’, with 2.5 million products sold, meaning someone buys a La Vie product every 12 seconds.

The brand has established itself as a ‘leader’ in the plant-based food industry, presenting a unique ‘once-in-a-lifetime investment opportunity’. In a fiercely competitive market, La Vie has not only remained resilient but has also achieved 379 per cent year-on-year growth, all while saving over 90,000 pigs and 2 million tonnes of CO2.

Key Stats: European Market Penetration and Global Collaborations

• Multi-awarded plant-based bacon favoured in 13 European countries.
• More than 144 per cent growth in the UK since launching
• Distribution in over 4,600 retail stores.
• Partnerships with major retailers including Waitrose, Ocado and Sainsbury’s in the UK, as well as Carrefour and Albert Heijn in Europe.
• Exclusive partnerships with over 3,000 international restaurants, including renowned chains such as Burger King and Honest Burger.

(L - R): Vincent Poulichet and Nicolas Schweitzer, co-founders of La Vie.

With these figures, La Vie has signed a term sheet with a ‘top-notch’ food tech VC fund, giving the public the opportunity to invest on the same share price as an expert investor in the space.

Customers will also be joining existing investors like Nathalie Portman, the CEO of Vinted, Backmarket, Blabla car and the chairman of Oatly. This is a limited offer, and the brand invites its fans to sign up to early access now from £20.

Nicolas Schweitzer, CEO and co-founder of La Vie, commented: “The Foodtech industry is currently experiencing a slowdown, but our outstanding results and investments are a testament to our disruptive approach, driven by proprietary tech and a brand centred on pleasure.

“Responding to the high investor and customer demand, we’re opening up our capital for a limited time. With the plan to hit €12M annualised run rate by end of year, it underscores the promising future of the industry.

“Our unique blend of technology and brand identity sets us apart, challenging industry norms. This strategic step aims to unite a global community of change-makers who resonate with our vision.”

By Matthew Neville – Senior Correspondent, Bdaily

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