Member Article

Sweet success for Unicorn Orange with Propercorn win

Unicorn Orange, the specialist Amazon agency, has secured a major account win with Proper Snacks, the makers of PROPERCORN and PROPERCHIPS and Eat Real.

Proper Snacks has enjoyed a major boost to its brand over the summer following its successful Barbie campaign in partnership with Warner Bros and has now announced a collaboration with KFC to create a Popcorn chicken popcorn.

Unicorn Orange, which was co-founded by former Amazon strategic vendor services manager, Sarah Sweet (who managed £40m+ revenue with the retailer) will now use their suite of advertising services and strategic support to help drive sales for **PROPERCORN **and leverage the exposure that the brand has achieved.

Sarah comments;

Proper Snacks was the first B Corp certified snack company in the UK and PROPERCORN is an incredibly popular and fast-growing brand and product.

So the team is super excited to be working with them to harness the momentum of their Barbie and KFC campaigns to help drive their sales and really capitalise on their brand awareness.

Earlier in 2023, Proper Snacks reduced its sugar content to make it HFSS-compliant with over 50% of its range now non-HFSS.

As they begin their partnership with Unicorn Orange they will be in good company. The agency already counts WAKEN, RUDE HEALTH, BORDER, OLLY’S, ENKI and Fussy on the books of their Notting Hill based agency.

Indeed, with a series of wins over the first half of the year, Unicorn Orange is also set to expand, with a major recruitment drive and a new office in the pipeline, as Sarah concludes;

It is an exciting time for us as a business. We have just learned that we are once again finalists in the **Amazon Ads Partner Awards, (which this year are EMEA wide) **and we have picked up a number of other national awards which for a relatively young start-up (founded in 2020) is pretty incredible.

Now is the time for us to expand. We currently have a variety of roles open which will see us nearly double our headcount and will also necessitate an expansion of our office which we hope to announce in due course.

ends

This was posted in Bdaily's Members' News section by Mac Watson .