Member Article

Fabulosa Announces Return of Sell-Out Fragrance

Fragrance-led home and lifestyle brand Fabulosa has relaunched this week its sell-out Winter Angel fragrance, following gaining status as a viral phenomenon upon its highly successful debut in 2022.

The limited-edition scent is returning to stores – and set to fly off shelves once again. The range has been significantly extended for its comeback, with the addition of several new SKUs including In-Wash Fragrance Boosts, Tumble Dryer Sheets, Kitchen Roll, Room Sprays, Spray & Wear, Floor Cleaners, Laundry Perfume and Bathroom Foamers, meaning consumers can enjoy their favourite fragrance in more products than ever before.

A vibrant, sweet and fruity fragrance, Winter Angel features nostalgic top notes of Bubblegum and pear drops, leading to a succulent heart of banana and peach, resting on a base of musk and vanilla with sweet candy floss.

The Winter Angel range is available to shop in B&M, Aldi, Home Bargains, The Range, Poundland and Wilko.

Adam Burnett, Group Marketing Director at Fabulosa, commented: “After the unprecedented demand that we witnessed for Winter Angel last year, we are incredibly excited to announce its return. Fragrance innovation is at the heart of the Fabulosa brand, and with this collection we truly proved the power of fragrance.”

Adam continued, “Consumers who have been eagerly awaiting Winter Angel’s return are set to benefit from the hugely extended range, with one of their favourite fragrances of 2022 available in even more products.”

Following its entry into the FMCG market in 2019, through an expertly executed, fast-moving schedule of exciting category-leading new product development, together with highly effective marketing campaigns, Fabulosa changed the perception of cleaning, and has rapidly taken value and volume share from well-established iconic household brands. Fabulosa has since leveraged its strategic positioning and focus to bring fragrance to alternative lifestyle sectors, widening reach and disrupting not only the cleaning sector but also other FMCG categories outside of this category including home fragrance (candles, wax melts and diffusers), shoe and trainer care, and personal (bath and body), whilst it continues to grow and innovate with prolific NPD ongoing in Surface Care, Air Care, Laundry Care and Task Specific ranges including car care and garden care.

The brand has made significant inroads into the export market. With its sights set firmly on international expansion, the brand has a presence in leading European retail chains representing 3,000 locations across the continent and Fabulosa collections are now available throughout Europe including France, Belgium, The Netherlands, Germany, Poland, The Czech Republic, Austria and Italy. Since then, the firm has launched in Middle Eastern and North African markets, and has recently celebrated a major international milestone, having secured distribution rights representing one billion of the world’s population.

This was posted in Bdaily's Members' News section by Melissa Chawner .