Member Article

Primark opens its doors in Salisbury city centre

• New long-awaited Primark store opened its doors for the first time today

• Creating more than 100 new jobs, the long-awaited store brings Salisbury shoppers Primark’s popular everyday essentials and latest trends for the first time

• The opening of the new store marks Primark’s first in England in over two years, and becomes Primark’s 192nd in the UK

13 September 2023: Primark Salisbury opens its doors today at 10am, much to the delight of residents and visitors who have long anticipated its opening in the city.

The new store is located in the prime central Salisbury retail destination of the Old George Mall, which is managed by Railpen, and spans 29,700 sq ft across two floors. Marking a £6m investment, the opening has led to the creation of more than 100 jobs and brings some of Primark’s newest store features to Salisbury, including self-service checkouts.

Its opening means that for the first time, Salisbury shoppers will be able to snap up Primark’s popular ranges of everyday essentials and latest trends across women’s, men’s and kidswear, as well as beauty and home. From next Tuesday, 19th September, shoppers will also be able to get their hands on Primark’s first collection in collaboration with Rita Ora, the news of which was revealed yesterday.

Primark Salisbury is the retailer’s 192nd store in the UK, its first new store in England in more than two years and comes as part of Primark’s £140m investment in UK retail. Looking ahead, Primark is targeting 530 stores worldwide by the end of 2026. This will include previously announced new stores in Bury St Edmunds, Teesside Park and Glasgow Fort, as well as relocations in High Wycombe and Bradford.

Alex Luker, Asset Manager at Railpen, commented on the opening: “Primark’s opening is a significant moment for Old George Mall. As a key anchor to the destination, Primark elevates our existing retail offer and delivers a leading high street brand to the centre, which is popular, relevant, and accessible. Not only does this opening signify a vote of confidence in Salisbury and the wider community, but it also represents Old George Mall’s appeal in attracting multinational retailers, reinforcing our position as the prime retail destination in Salisbury.”

Primark UK Retail Director added: “Today marks an important milestone for Primark as we open our first store in England in more than two years - our 192nd store in the UK. We made a commitment to invest £140 million in our UK store estate to help create stores that customers want to spend time and bring shoppers back to the high street and I’m delighted to see this store open as part of that commitment. We hope that this store will excite and delight Salisbury residents and visitors alike.”

Primark Salisbury Store Manager Christopher Carter said: “The wait is finally over! From my days as a department manager in the Bournemouth store, to now leading the team opening Primark Salisbury, this is an exciting moment in my Primark career and I am thrilled that we are now officially open. I’m extremely proud of everyone who has played a part in bringing this store to life, and I can’t wait for our Salisbury customers to see what we have in store for them.”

This was posted in Bdaily's Members' News section by Nick Thornton .