Oxford United announces ‘exciting’ new partnership with sports wearables brand

Hytro, a London based ‘pioneer’ in Blood Flow Restriction (BFR) sports wearables, has unveiled an ‘exciting’ project with Oxford United for the upcoming 2023-24 season.

This will see the EFL League One side and the BFR brand delve into the intricacies of performance capabilities and recovery through the use of BFR. In particular, how BFR can be used with water-based recovery techniques, such as ice baths.

By meticulously defining protocols that harness the potential of BFR and aquatic recovery modalities, the study endeavours to expedite the recuperation of elite athletes. As the club paves the way for groundbreaking sports performance research, the collective aspiration is for this study to emerge as a pivotal catalyst in propelling the team toward top-tier football.

Hytro, has long since been committed to enhancing athletic performance through blood flow restriction (BFR) technology, not just by offering cutting-edge solutions, but also by deepening the whole industry’s understanding of BFR’s potential. The research with Oxford United is a monumental stride in this direction.

This collaboration signifies an intersection of professional sports and scientific rigour, promising insights that could revolutionise the way athletes recover and train. Together, the teams aim to demystify the lesser-known aspects of BFR, bringing its wider applications to the forefront for athletes worldwide.

Dr Warren Bradley, founder and head of elite performance at Hytro, commented: “The research partnership is a fantastic opportunity to perform an industry defining study, with potentially far-reaching consequences across professional sports.

“While the benefits of BFR are well known for rehab and performance enhancement, its significance is not yet fully understood or appreciated within its wider applications in recovery.

“Thanks to Dr Routledge and the team at Oxford United, we will research the benefits of Hytro BFR when used alongside water-based recovery modalities like ice baths, where we will define protocols to accelerate the recovery of elite athletes. This is an industry first, and testament to the club’s willingness to innovate and drive sports performance research.”

Harry Routledge PhD, head of performance at Oxford United, added: “Hytro shares our view on the importance of marginal gains, and we are excited to be working with them on this innovative research project.

“As a club we are committed to delivering a high-performance environment for our players, which is why we are always looking at ways to better understand the impact of new technologies on training, playing and recovery.”

By Matthew Neville – Senior Correspondent, Bdaily

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