Member Article

Fulham Broadway delivers a new elevated destination

Fulham Broadway has undergone a destination-led transformation following investment by CBRE Investment Management (CBRE IM), to deliver a brand-new look and feel for the 200,000 sq ft scheme in the heart of West London. Having recently launched a new 7,700 sq ft flexible workspace, Fulham Works by Spacemade, CBRE IM has also facilitated an extensive £6.5 million David Lloyd Club revamp, which will join the nine-screen Vue cinema and restaurants to create an enhanced leisure and office hub within the destination and complement the retail offering already available.

Fulham Works, a vibrant 7,700 sq ft flexible workspace by operator Spacemade, launched early this year. The former JD Wetherspoon pub was repurposed to incorporate this new offer and complement the local retail leisure and hospitality hub of Fulham Broadway. Providing capacity for 150 members, Fulham Works benefits from its close proximity to Fulham Broadway underground station, attracting 12 million visitors a year and easy connections to central London.

A large-scale indoor living wall, considerate lighting scheme and wood cladding form part of the environmental vision for the scheme. Additional soft seating, and real-time digital wayfinding has also been incorporated for a relaxing and calming visitor experience. Fulham Broadway’s brand identity complete with a new website has been fully refreshed and is visible via all consumer touch points.

A key focus of the strategy for Fulham Broadway is the David Lloyd Clubs, and unveiling of a transformed two floor, 38,000 sq ft space by the first quarter of 2024. It will include a state-of-the-art gym, bespoke designed group class studios, DL Kids areas, refurbished 20m indoor pool, and a luxurious Spa retreat boasting five breathtaking experience rooms including a Himalayan salt sauna, rainforest experience shower, hydrotherapy pool heated relaxation beds and more. A new look Clubroom and business lounge area will provide places to relax and socialise, with decedent modern themes and high-end finishes throughout.

Louisa Butters, Head of Retail Asset Management UK at CBRE IM, commented on Fulham Broadway investment: “We are always looking to improve and evolve our assets to ensure they are exciting, relevant and remain an integral part of the community. By working collaboratively with a strong team, we have delivered our revitalised vision for Fulham Broadway. The retail, work, and leisure hub, already benefiting from its connectivity and a high footfall, now provides an elevated, daytime to evening experience for its existing visitors, local office workers and members of Fulham Works, without needing to travel.”

Dan Silverman, Co-founder of Spacemade, said: “At Fulham Broadway, we’re providing state-of-the-art amenities and members will benefit from a growing network of popular and aspiring spaces across London and the UK. This connected portfolio offers the flexibility occupiers demand in a hybrid working world.”

CBRE IM will continue to review the scheme and future opportunities with more exciting plans in the pipeline for 2024.

This was posted in Bdaily's Members' News section by Nick Thornton .