London-based online jewellery platform closes out £2.2m seed round

Finematter, the circular marketplace revolutionizing the jewellery industry, is thrilled to announce the successful second close of its Seed round, bringing the total raised to £2.2m.

Renowned tech founders and industry veterans exclusively backed the round, sharing Finematter’s vision of promoting circularity and transparency in the jewellery market.

The seed round counts contributions from distinguished angel investors such as Heini Zachariassen (Vivino), Christine de Wendel (Zalando/Sunday), Jeppe Rindom (Pleo), Dino Patti (Playdead/Jumpship), Peder Micheal Pruzan-Jørgensen (Pandora’s Sustainability board), and participation from existing shareholder Heartcore Capital - with 46 per cent of investors being female.

Their support not only brings substantial financial backing to Finematter but also bolsters the company’s position with invaluable expertise from seasoned experts.

“We are absolutely thrilled and grateful to be backed by such an incredible group of investors. They, as we do, believe that we have a unique opportunity to create a category-defining company, which can make a difference for the many thousands of independent creatives in the jewellery industry, as well as a blueprint for a truly circular business model,” said Caroline Chalmer, founder & CEO of Finematter.

“This funding will enable us to further develop our platform, expand our network of jewellers, and create a lasting impact on the circularity of the jewellery space.”

The successful closure of this seed round comes at a critical time when investments in B2C start-ups have faced a significant decline, down by more than 60 per cent compared to last year. Despite this drop, Finematter attracted funding due to its extraordinary collection of leading jewellers in the £280bn industry, and their truly circular solution at the core of their model.

Remarkably, gold, a primary material in jewellery production, is infinitely recyclable without any loss of quality, yet less than one-third of the global gold supply is currently recycled. Finematter aims to change this narrative and promote a sustainable approach to jewellery consumption and production.

The company empowers customers to order, repair, remodel, and recycle real jewellery, giving them access to work with the world’s most skilled jewellers, vetted by Finematter.

By Mark Adair – Correspondent, Bdaily

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