Sales AI startup announces new partnership following seven-figure funding round

London based sales AI startup Glyphic announced today a partnership with data platform Crunchbase to advance its recently launched AI copilot, which assists sales teams in analysing customer interactions and providing strategic insights into sales pipelines.

Glyphic will train its AI copilot on Crunchbase’s ‘best-in-class’ company data enabling it to surface actionable insights and growth signals throughout the entire sales cycle. This partnership comes as a result of Glyphic and Crunchbase’s shared goal to help sales teams boost efficiency and make more informed decisions with the help of AI.

With an estimated 75 million unique visitors annually, and over half of the Fortune 500 and thousands of SMBs represented, Crunchbase is a business information provider for private and public companies.

Leveraging Crunchbase data and existing contextual information from customer relationship management systems, Glyphic’s AI copilot will automate much of the manual research required of sales teams.

Glyphic co-founder and CEO Adam Liska, commented: “We are really excited to announce this partnership with Crunchbase, it will be game changing for our customers. For AI to be useful, it needs to work with high-quality data.

“This partnership will enable us to proactively surface invaluable insights to sales teams to help them prepare for future customer conversations based on proprietary data from sales playbooks, CRMs, calls, emails, and more. As we work toward better sales intelligence, we will be leveraging Crunchbase data to ensure our customers make the best sales decisions.”

The pain point that Glyphic is looking to solve is significant. Historically, sales teams have struggled to make data-based decisions because of their reliance on subjective and incomplete information in their CRM systems.

According to Salesforce’s State of Sales report, only 34 per cent of a salesperson’s time is dedicated to sales. Almost 50 per cent of their time is dedicated to administrative tasks (17 per cent), prospecting and researching leads (17 per cent), and internal meetings (12 per cent).

Megh Gautam, Chief Product Officer at Crunchbase, added: “We’re excited to offer a way for innovators like Glyphic to bring the power of Crunchbase to their customers through data licensing.

The news comes just weeks after the company announced their $5.5m (approx. £4.5m) pre-seed round led by Point72 Ventures with participation from The Creator Fund, Dhyan Ventures (Amar Shah, co-founder of Wayve and Charm Therapeutics), and angels including Mehdi Ghissassi (Head of Product at Google DeepMind) and Rushin Shah (Director at Google Bard).

By Matthew Neville – Senior Correspondent, Bdaily

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