Entertainment localising specialist expands international investment

ZOO Digital Group plc, a provider of end-to-end cloud-based localisation and media services to the global entertainment industry, has announced an additional strategic investment in ZOO Turkey, further expanding the Group’s operations in a key growth region.

The Sheffield headquartered company initiated the first phase in its global growth strategy with the launch of ZOO Turkey in November 2021, investing in leading Istanbul based media localisation company, ARES Media.

Two successful years of partnership have driven significant growth in core dubbing, subtitling and media services, helping to address the increased demand for high-quality Turkish content.

Global demand from major content creators and global streaming services for Turkish content and distribution of non-Turkish titles in the country continues to grow.

As part of ZOO’s global growth initiative, the increased stake in ZOO Turkey will support new opportunities to provide an enhanced offering in the MENA region. The investment will also enable ZOO to secure new talent across its key markets.

The transaction will continue to provide greater capacity in Turkey to handle higher volumes of work at a faster rate, and access competitive pricing in all key languages.

Stuart Green, CEO of ZOO Digital, commented: “We are proud of the success of ZOO Turkey since its launch two years ago. Our partnership with ARES has facilitated the delivery of high-quality Turkish language services to our customers and we are thrilled to further consolidate this relationship in a key strategic market.

“This additional investment further aligns ZOO with the most important markets for our customers and will ensure we are well placed to meet growing demand for our core services in the years ahead. We look forward to continuing to strategically support ZOO Turkey as part of our long-term growth ambitions in the region.”

Ender Albayrak, President, ZOO Turkey, ARES Media, added: “Since officially becoming part of the ZOO family, we have worked successfully as part of the wider Group to deliver technology-backed localisation and media services to clients.

“As we see demand grow in MENA and globally, further investment in ZOO Turkey will enable us to enhance our services and ramp up capacity to meet demand.”

By Matthew Neville – Senior Correspondent, Bdaily

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