Sheffield’s Meadowhall unveils ‘transformative’ plans for refreshed area of centre

Meadowhall has unveiled new plans to transform a large section of the centre, with a complete restyle and refresh of the space alongside the launch of a wealth of new and exciting brands.

The area, which starts by Flannels and was formerly known as Park Lane, has been renamed to The Avenue in line with its new vision as a home to some of the biggest brands in the country and worldwide. The space will also undergo a range of changes over the next 12 months and beyond to create a ‘more elevated’ shopping experience for visitors.

A new expanded Zara store will open on The Avenue alongside the recently announced Frasers new concept store and flagship Sports Direct, which will join brands already open including The White Company, L’Occitane, Carvela and Kurt Geiger, with more new additions still to be revealed.

The space will bring a ‘reinvigorated’ look and feel with new contemporary sculptural furniture and the addition of greenery in the mall spaces, designed to give visitors a refreshed shopping experience. There will also be new store signage as well as plans to update the store frontage of all brands in line with a more modern design.

Darren Pearce, centre director at Meadowhall, commented: “I’m incredibly excited to share the plans we have for this area of the centre, our ambition for the space is big, and I know our visitors will be equally as excited for what’s to come.

“Meadowhall is already in a great position with lots of amazing brands, but we’re always looking at ways we can give our customers even more to enjoy and experience. The transformation of this area of the centre comes at the perfect time, with the opening of the new Zara and Frasers concept stores on the horizon and even more to come.”

By Matthew Neville – Senior Correspondent, Bdaily

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