Member Article

Derby family business expands team and adds services to meet growing international demand

Derby family business Anderson Electrical Trade Ltd has implemented software to boost its business by simplifying the purchase of electrical spares,  accessories and cleaning products, in response to growing demand for customers, both domestic and internationally.

With the continuing demand for cleaning products post pandemic, Anderson Electrical is also finalising plans to launch a new purchase portal and a hire service option in Q1, 2024.

Anderson Electrical had identified the need for the new purchase portal and hire service offerings after implementing an ERP software solution, Profit4, which highlighted ongoing changes in customer orders.

James Anderson, Managing Director, said: “We have a busy trade counter, with a high level of repeat business from local authorities and various cleaning companies, not just here in the UK but because of our expertise, internationally too. Having been in this business for so long, our reputation precedes us, which is great news as we enjoy delivering the very best repairs and cleaning products and supplies to all of our customers. And, thanks to having a software solution from our technology partner, OGL Software, we can easily streamline orders and process deliveries without the manual effort previously required.”

After achieving a record year with turnover up by 40% in 2021, Andersons now has a product line of over 2000 items, 50% of which are ordered online. Its 4,000 square foot commercial premises include a dedicated trade counter, showroom, offices and main warehouse in Coleman’s Yard, Alfreton Road, just outside Derby city centre.

Recognising that while the right technology was in place, a dedicated team member was needed to review changes to the business while maintaining existing customer relationships, Anderson hired new Marketing Manager, Joe Peatfield.

Using OGL Software’s Profit4 ERP solution, Andersons has benefited from an 80% reduction in time wasted, as James Anderson explains: “The amount of time we were manually spending on orders and inputting information was consuming. Thanks to having an ERP solution like Profit4 we are around 8 hours a day better off as a team, which we are now spending on making up orders quicker so our customers wait even less time after ordering for delivery. We are also now able to allocate repairs for customers that need maintenance on previously purchased products, so everyone can keep their offices clean, which is important after the pandemic.”

Andersons is also planning to launch a customer portal to make reviewing previous purchases easier, and a new hire service for businesses looking to cut costs by renting instead of buying.

This was posted in Bdaily's Members' News section by OGL Software .