Digital marketing agency opens new Manchester office amid team expansion

Digital marketing agency Impression has opened a third office in Manchester with the additional appointment of three senior hires situated in the north.

The agency’s increased northern presence will aim to establish themselves as a closer connection to potential northern clients and also opens the business up to recruit more northern-based talent, creating new job opportunities in the near future.

The launch of a Manchester location in Ancoats marks a third UK office space for the company, after its London Bridge location and its headquarters in central Nottingham, bolstering its presence across the UK.

As a result of numerous high-profile client wins, the growth of new services and client demand, Impression has also hired three senior digital marketers based in the north. Formerly of Endless Gain and Jaywing, Michael Weir joins as Head of Behavioural Science.

His experience collaborating with brands such as PrettyLittleThing, Fragrance Direct, Studio and Autotrader will feed into new client relationships and help build on Impression’s new Digital Experience offering, formerly CRO.

The new service will have a much greater focus on behavioural science, consumer psychology, marketing automation and market research, intertwining CRO, CRM and Media Solutions. Also joining the agency is Nick Handley as Head of PPC Performance, formerly Director of Performance at Rise at Seven.

Alongside Mike and Nick, the Growth team has expanded with the hire of Jamie Pollard, formerly Journey Further, as Growth Consultant, utilising his 10+ years of experience to navigate the complexities of commercial challenges that businesses face.

Mikey Emery, commercial director of Impression, commented: “We’re very excited to open our third office space and expand in the north. Our growing northern presence marks a huge step forward in Impression’s growth and will support our rapidly growing client portfolio across the UK.

“We are also delighted to be welcoming Mike, Nick and Jamie, who are expanding and strengthening our offering, bringing new skills and experience to the team and establishing our people’s presence in the north.

“The launch of our Digital Experience offering is a development and advancement of our CRO service, working to deliver more for our clients incorporating behavioural science and consumer psychology to drive real bottom line impact.”

By Matthew Neville – Senior Correspondent, Bdaily

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